The Project Bonmont Resort is a new international destination currently in pre-opening phase in Tarragona, Spain. The project will combine a premium hotel, an international golf offering and complementary facilities, with a clear focus on international guests and the premium leisure market. The opening is planned for 2027. The Role We are looking for the founding Director of Sales & Marketing to position and launch Bonmont Resort in selected international markets ahead of the 2027 opening. The role will turn the concept of Bonmont into a compelling market proposition, generate demand before opening and build a commercial platform across the hotel, golf and complementary facilities. What you will do ● Develop the positioning, value proposition and commercial narrative for Bonmont Resort. ● Build and execute the sales, marketing, distribution, communications and pre-opening launch plans. ● Identify priority source markets, customer segments, channels and commercial opportunities. ● Develop the MICE and groups strategy, alongside leisure, luxury travel and golf-related opportunities. ● Build relationships with key accounts, luxury travel advisors, tour operators, golf partners, consortia and other international partners. ● Create a coordinated commercial approach across the hotel, golf and complementary facilities. ● Build the sales and marketing organisation, capabilities, budgets, targets and ways of working. ● Lead pre-opening demand generation, pipeline development, contracting and market activation. ● Establish the commercial reporting framework, forecast process and KPIs required to measure progress.



● Represent Bonmont Resort with industry partners, media, travel networks and international market stakeholders.

Requirements:
What we are looking for ● Demonstrated senior commercial experience in international luxury hospitality, resorts or premium leisure destinations. ● Experience in hotel positioning, launch, pre-opening or repositioning. ● Strong understanding of international source markets, MICE, groups, distribution channels and premium customer expectations. ● Proven ability to generate demand and build reputation before a hotel or destination opens. ● Ability to combine brand building with clear commercial accountability and measurable results. ● Experience building relationships with high-value accounts, partners and intermediaries. ● Professional fluency in English AND Spanish and other relevant market languages would be an advantage. Particularly valued ● Experience in integrated hotel-and-golf resorts, golf destinations or premium leisure projects. ● A strong network within international luxury travel, golf tourism, MICE, groups or lifestyle markets. ● Experience launching a new destination or creating demand before opening. ● Experience coordinating multiple revenue streams and complementary facilities under one destination proposition. Why this opportunity You will introduce a new international destination to the market and build the commercial foundations that will support its launch and long-term performance. Your work will shape how Bonmont is positioned, discovered and chosen by guests and partners.

📌 Director of Sales (España)
🏢 Arabella Hospitality España
📍 España