Growth and Performance Lead Sr. IT STARTS HERESantander ( is evolving froma global, high-impact brandinto atechnology-driven organization, and our people are at the heart of this journey.Together, we are driving acustomer-centric transformationthat values boldthinking, innovation, and thecourage to challengewhat's possible. This is more than a strategic shift.Our mission is to contribute to help morepeople and businesses prosper.

We embrace a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

The Wealth

Management & Insurance divisioncovers three businesses in all Santander Group countries: Insurance, Asset Management and Private Banking. We work to provide the best solutions to our clients in these three businesses in the 10 countries where we are present. THE DIFFERENCE YOU MAKEThe Wealth Management & Insurance divisionis looking for aGrowth and Performance Lead Sr.

We'reshaping the way we workthrough innovation, cutting-edge technology, collaboration and the freedom to explore new ideas.

Paid Media

Scaling (Core Responsibility)Define and coordinate global paid media investment strategies aligned with growth targets. Optimize channel mix, bidding strategies and budget allocation to maximize ROI. Support countries in moving from pilot campaigns to scalable, always-on performance models.

Build performance dashboards and reporting frameworks to track incremental impact. Partner with local Digital Teams (Content, SEO and Communication teams) to create AI-optimized content.



Monitor performance and visibility in generative environments and adjust strategy accordingly.

Act as internal reference point for AI-driven acquisition opportunities. Organic & Owned Media OptimizationStrengthenorganic acquisition channels, including SEO and website performance. Identify opportunities to improve insurance product visibility within Santander owned media (app, web, CRM).

Collaborate with multidisciplinary teams to optimize landing pages and content for organic traffic. Ensure consistency between communication messaging and performance objectives. Communication & Performance AlignmentAlign performance marketing strategies with communication campaigns and brand positioning.

Ensure performance campaigns are supported by coherent messaging and value propositions. Support development of data-driven campaign narratives and messaging optimization.

Professional

ExperienceAt least7 years of professional experience, with 5+ years in performance marketing, digital acquisition or growth roles. (Experience managing budgets and optimizing ROI. (Knowledge ofinsurance products and business models. (Highly analytical and detail-oriented, with the ability to detect subtle performance drivers and trends. (EducationBachelor's degree inMarketing, Advertising,



Communications, Business or a related field. (Digital marketing certifications (e.Google Ads, Meta Blueprint). (MBA or postgraduate studies. (LanguagesFluent in English and Spanish. (Portuguese is highly desirable. (Google Ads, Meta Ads, Campaign Manager 360, Google Analytics 4, Tag management tools. (Strong knowledge ofpaid media strategy, execution and optimizationacross digital channels. (Familiarity with AI-driven search environments and emerging digital acquisition channels. (Strong analytical mindset and performance orientation. (Strong interpersonal and stakeholder management skills; We'reenable our teams to go beyondthrough global opportunities and broad career paths. Enjoy ahybrid working models—some days remote, some days onsite with your team—along with flexible hours. Access hundreds of courses on our platforms, including exclusive access to our general learning space:Receive ahighly competitive salary with performance-based bonuses, motivating you to keep growing with us.

Benefit frompreferential banking terms, special interest rateson loans, life insurance, and more. ThroughBeHealthy, our global wellness programme, we promoteHolistic wellbeing. Get access toSantander Contigo, our program for employees and their families offering legal, emotional, and administrative advisory services.

Extra benefits. LOCAL COMPLIANCESantander is proud of being an organization where there are equal opportunities regardless of age, gender, disability, civil status, race, religion or sexual orientation.

📌 Growth And Performance Lead Sr. Analyst Iii (Salamanca)
🏢 Santander
📍 Salamanca