The General Product Marketing Manager delivers execution across the X-ray portfolio, translating the Product Marketing strategy into launch plans, sales enablement, competitive intelligence, and content assets. Build and drive launch plans per product launch, including internal readiness, training, and milestone tracking (PRD & NCA support).

Coordinate external launch delivery: campaigns, press activities, and webinars, in partnership with the Director and regional marketing.Own the marketing kit for the portfolio: battlecards, presentations, clinical and value messaging, objection handling, and demonstration tools.Keep sales-facing content current, accurate, and aligned with the positioning set by the Director.Run competitive tracking and win/loss analysis at the product level.Feed findings back into portfolio strategy and flag competitive shifts that require response to our commercial teamsDevelop and maintain product sheets, case studies, reference stories, and return-on-investment tools across the portfolio.Ensure all content reflects current clinical and health-economic evidence approved by Clinical/Medical Affairs.Along with Marketing communications, maintain the asset library and manage content approvals in line with regulatory, legal, and brand requirements.Support the Product Marketing Director in cross-functional coordination with R&D;, Clinical,



Regulatory, and Market Access on launch-related deliverables and dependencies. ?????????? Bachelor's degree in Marketing, Business, Life Sciences, or Engineering.3–5 years of experience in product marketing, preferably in medical devices or another regulated B2 B environment.Experience building sales enablement content and supporting product launches end-to-end.Comfortable working cross-functionally with Clinical, Regulatory, R&D;, and Sales/Commercial teams.Strong project management and prioritization skills.English fluency is a must. ????? ??????: MBA a plus; In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE Health Care offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.GE Health Care offers a great work environment, professional development, challenging careers, and competitive compensation.We will not sponsor individuals for employment visas, now or in the future, for this job opening.Relocation Assistance Provided: No

📌 Product Marketing Manager For X-Ray (Barcelona)
🏢 Ge Healthcare
📍 Barcelona