Senior Demand Planning Analyst – Integral
About the Role
At Bacardi, Demand Planning is at the core of our transformation toward a data-driven, insight-led Integrated Business Planning (IBP)
model.
As a
Senior Demand Planning Analyst
, you will be responsible for developing and managing a robust statistical baseline forecast
, while translating data into actionable insights that support key business decisions.
You will operate at the intersection of data, business understanding, and cross-functional collaboration
, influencing stakeholders across Commercial, Finance, and Supply Chain globally—while embodying Bacardi's values of
Fearless, Family, Founders, and Forward
.
Key Responsibilities
1.
Statistical
Forecasting & Baseline Ownership
Develop, manage, and continuously improve the statistical baseline forecast using historical data, market insights, and advanced tools (e.g., SAP IBP)
Apply forecasting techniques (e.g., best-fit models, segmentation, aggregation/disaggregation)
Validate forecasts through multiple data sources and business inputs
Manage forecast adjustments within defined governance frameworks
2.
Forecast
Analysis & Insight Generation
Analyze forecast variations and identify key drivers, risks, and opportunities
Conduct root cause analysis and translate findings into actionable improvements
Generate and communicate forecast assumptions and ranges
Leverage advanced analytics, including
AI/ML models
, to enhance forecasting performance
3.
Stakeholder
Collaboration & Communication
Communicate forecast updates, accuracy, and assumptions to planners and business stakeholders
Partner with
Sales, Marketing, Finance, and Supply Chain to understand demand drivers
Facilitate alignment to build a single, consensus demand plan
Challenge assumptions constructively to improve forecast quality
4.
Performance
Management & Continuous Improvement
Track and report key forecasting metrics:
Forecast Accuracy / Bias
Forecast Value Add (FVA)
Forecast Volatility
Use metrics as process health indicators
, driving continuous improvement
Identify and implement opportunities to enhance forecasting performance
Ensure adherence to global standards, processes, and governance frameworks
- Data, Technology & Forecasting Capability Evolution
Play an active role in shaping the future of Bacardi's demand planning capabilities by partnering with Technology and Data Science teams to adopt next-generation forecasting solutions
Work in close collaboration with Tech teams to continuously enhance tools, models, and data architecture
Support the integration of predictive analytics and advanced forecasting models into planning processes
Translate business needs into clear requirements for technology teams
Identify opportunities to improve forecasting through digital innovation and external best practices
Act as a bridge between business and technology
, ensuring solutions are both analytically robust and business-relevant
What We're Looking For
Experience
Experience in
FMCG within both market and global supply chain environments
, with a strong understanding of end-to-end demand drivers
Broad experience across
Demand, Supply, Sales, and/or Production Planning
, enabling effective participation in end-to-end IBP processes
Proven track record in continuous improvement
, applying Lean principles and leveraging digital tools to enhance forecasting performance and process efficiency
Strong expertise in
S&OP; / IBP processes
, including demand review, scenario planning, and cross-functional alignment
Experience in project management and planning system implementations
, working closely with IT and digital teams to drive adoption and support capability evolution
Experience working in environments undergoing planning transformation
, such as IBP implementation or predictive analytics adoption (preferred)
Technical Skills
Strong statistical and analytical capabilities
Experience with forecasting techniques and demand modeling
Proficiency in tools such as:
Excel / Google Sheets
BI tools (e.g., Power BI, Looker)
SQL / Python (preferred)
SAP IBP (strong advantage)
Understanding of
AI/ML applications in forecasting
Core Capabilities
Ability to translate data into clear, actionable business insights
Strong problem-solving and conceptual thinking
Ability to assess end-to-end supply chain impact
Excellent stakeholder management and influencing skills
Ability to operate in a complex, fast-paced, global environment
Behaviors (Aligned to Bacardi Values)
Fearless
: Challenges assumptions, embraces innovation, and drives change
Family
: Collaborates effectively and builds strong, trust-based relationships
Founders
: Acts with ownership, curiosity, and entrepreneurial mindset
Forward
: Continuously seeks improvement and embraces data-driven, future-focused thinking
Education
Bachelor's or Master's degree in Supply Chain, Data Analytics, Statistics, Engineering, or a related field
Certifications in analytics, forecasting, or supply chain are a plus
Fluent English; Other local languages an asset
Success in This Role
You will succeed if you:
Deliver accurate, unbiased, and value-adding forecasts
Clearly explain the
"why" behind the numbers
Influence business decisions through insight, not just data
Enable alignment across
Commercial, Supply, and Finance teams
Contribute to building a world-class, data-driven Demand Planning capability
Working Setup
Hybrid working model
Limited travel required
LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs:
Fearless, Family, Founder culture to the next level.
Belonging
You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness:
You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility
You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility
: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility
: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with
Change Agility
You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change.
You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
U.S. applicants have rights under Federal Employment Laws.
Perks of Working for us
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement:
Competitive Pay Package
Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
Retirement/Pension Plan
Health & Wellbeing
Medical, Critical Illness, and Life Insurance
Employee Assistance Programs
Best-in-class, family-friendly, and inclusive leave policies
Additional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
📌 Senior Demand Planning Analyst Global (Laza)
🏢 Bacardi
📍 Laza