Experteer Overview In this role you drive growth for HP's Graphics Solutions Software uamp; You own the full funnel—from awareness to retention—and lead integrated campaigns across content, paid/organic channels, ABM, and events. You'll balance sales-led and product-led motions to maximize pipeline, adoption, and subscription revenue, delivering a unified go-to-market narrative. Compensaciones / Ventajas • Define and execute growth marketing strategy with clear audiences, channels, motions, and metrics • Own growth initiatives tied to pipeline, product adoption, subscription revenue, retention, and expansion • Drive lead generation and demand creation for high-touch solutions in collaboration with Sales • Develop product-led growth motions and collaborate with Product, Analytics, and regional teams • Design and optimize the full growth funnel leveraging data and experimentation • Build integrated campaigns across content, paid and organic channels, events, ABM,



and partner communities • Collaborate with CRM and marketing operations to implement lifecycle programs and nurture journeys • Establish a measurement framework for both sales-led and product-led motions • Partner with Product, Sales, Analytics, Content u Creative, regional marketing, and external agencies for integrated GTM Responsabilidades • Bachelor in Business Administration • 7+ years of marketing experience, ideally in B2B SaaS, software, technology, or solutions marketing • Proven B2B demand generation, pipeline creation, or sales-led growth experience • Experience with product-led growth, trial/freemium, or usage-based growth preferred • Ability to work across commercial, product, analytics, creative, and regional teams in a matrixed organization • Experience working with agencies or external partners across demand generation, content, media, ABM, or campaigns Requisitos principales •

📌 Software & Solutions Growth Marketing Manager, Graphics Solutions Business (Barcelona)
🏢 Hewlett-Packard
📍 Barcelona