About the Role

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Our client, a rapidly expanding company in Madrid, is looking for a visionary and strategic Director de Marketing Digital to lead their digital marketing efforts. This executive role is responsible for developing and executing comprehensive digital strategies to enhance brand visibility, drive customer acquisition, and achieve business objectives. The idóneo candidate will possess a deep understanding of the digital landscape, including SEO, SEM, social media, content marketing, email marketing, and analytics, with a proven track record of success in a leadership capacity. You will be instrumental in shaping our online presence and marketing initiatives across Madrid and beyond.

Key Responsibilities

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- Develop and implement a data-driven digital marketing strategy aligned with overall business goals.

- Oversee all digital marketing channels, including SEO/SEM, social media, email marketing, display advertising, and mobile marketing.

- Manage and optimize the company's website and digital assets for user experience and conversion rates.





- Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.

- Analyze campaign performance using relevant tools (e.g., Google Analytics, Adobe Analytics) and provide actionable insights and reports.

- Manage the digital marketing budget effectively to maximize ROI.

- Stay abreast of the latest digital marketing trends, technologies, and best practices.

- Develop and execute content marketing strategies to engage target audiences and build brand loyalty.

- Manage relationships with external agencies and vendors as needed.

- Ensure brand consistency across all digital platforms and communications.

Requirements

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- Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.

- Minimum of 7 years of experience in digital marketing, with at least 3 years in a leadership or management role. xqbhyrx

- Proven experience developing and executing successful digital marketing strategies across various channels.

- Expertise in SEO, SEM, social media marketing,

📌 Responsable De Marketing Y Comunicación (Madrid)
🏢 Penguin Random House Grupo Editorial
📍 Madrid