OverviewIn this role you will advance data-driven marketing at a integral education platform.

You'll build and apply models to optimize bidding, audiences, and creative performance, partnering with Marketing, MarTech, and Data teams.

You'll translate business questions into measurable experiments and predictive frameworks, shaping how campaigns drive ROI.

The position combines exploratory analytics with production-ready pipelines, backed by a human-led, AI-enabled learning mission.

Your work will influence cross-channel decisions at scale and directly impact learning outcomes worldwide.

Compensaciones / Beneficiosmonthly allowance for lessons on Preply.com

Learning & Development budget health insurance relocation package to Barcelona mental health support platforms

Gympass-partnered wellness centers

ResponsabilidadesDesign and own the Creative Analytics Framework to guide creative and media-buy decisions

Predict cohort maturity and connect spend to future conversions





Optimize bidding signals with channel managers and AI team

Build audience uplift models to identify incremental value and refine targeting

Collaborate with Data Eng and Applied AI on scalable data pipelines and ETL evolution

Requisitos principalesPython, SQL, Databricks (distributed framework)

Experience with marketing or attribution data and understanding of how bidding platforms consume signals

Advanced modelling including propensity and uplift models

Causal inference and experiment design

Ability to convert a business hypothesis into testable models and to be honest about data limitations

Cross-team collaboration with Applied AI, marketing measurement, MarTech and CRM

Collaborative mindset

Ability to navigate ambiguity

Clear communication and stakeholder management

Python

SQL

Spark/Databricks

📌 Staff Data Scientist - Paid Marketing Optimization - Preply (Barcelona)
🏢 Preply
📍 Barcelona