Who We Are BauWatch is

Europe’s No. 1 provider of temporary security solutions , achieving 30% year-on-year (YoY) growth. We operate in 11 countries, have successfully completed over 44,000 projects, and continue to expand rapidly.

Our vision:

"Zero incidents, faster delivery, through connected on-site intelligence that protects from the design stage."

We combine robust surveillance towers, sensors, access control solutions, smart edge devices, fleet management, and 24/7 remote monitoring into one connected system.

Construction sites and temporary locations are among the most hazardous working environments. We are developing intelligent solutions to detect safety and security threats before they turn into incidents.

The Role We are looking for an experienced and commercially driven

Head of Sales , based in Spain, preferably in

Valencia, Madrid or Barcelona , to lead our

Field

Direct Sales

and

Key Account teams

across Spain.

Role Description & Purpose

Job Title: Head of Sales

Business Area: Sales

Department/Location: Valencia, Madrid, Barcelona, Remote

Reports to (job title): Managing Director

Date of Job Description Completion: October 2026

The Head of Sales (Spain) will be responsible for contributing to the development and execution of the Spanish commercial strategy, leading and managing the national sales structure consisting of:

Field Direct Sales Team

Strategic / Key Account Team

The role is responsible for delivering sustainable revenue growth,



increasing market penetration and building long‑term strategic relationships with our major and regional customers across all sectors.

The role holder will combine strategic leadership with strong operational sales management, creating a high‑performance culture focused on pipeline growth, account retention and margin improvement.

Scope People Managed: 4 (28) (at time of creation)

Other Key metrics, Performance metrics and KPIs (e.g. revenue, sales, profit targets, leads, proposals etc):

Revenue growth Gross margin improvement New business acquisition Existing business retention and expansion Key account retention and expansion Sales pipeline quality Team productivity and engagement, including recruiting, onboarding, retention and succession plan Forecast accuracy Training and upskilling team on market trends and competitor analysis to enhance conversion Addressing sales price by testing price volume elasticity, using marketing commercial plan and regional competitor insights Training/ develop of team Revenue per head Activity per head Increase duration Increase volume of planned orders Product mix Margin enhancement

Principle Accountabilities

Deliver the Spain Commercial Strategy Execute the Spanish sales strategy to achieve revenue, margin and growth objectives across all core sector, as set out by the Managing Director.

Lead and Develop the National Field Sales Team Drive new business acquisition performance through a

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📌 Head of Sales (Spain) (Valencia)
🏢 BauWatch Group
📍 Valencia