Key Responsibilities:

Support the day-to-day administration and continuous improvement of the EBRO CRM platform and related customer data processes. Assist with the creation, segmentation, testing, and execution of CRM campaigns across email, SMS, and other digital channels. Help design and maintain customer journeys covering lead nurturing, vehicle purchase, onboarding, service, retention, and loyalty. Monitor campaign and CRM performance using KPIs such as delivery rate, open rate, click-through rate, conversion rate, lead response time, retention, and opt-out rate. Prepare regular reports and dashboards that translate customer and campaign data into clear insights and recommended actions. Support data quality activities, including deduplication, validation, consent management, and the correction of incomplete or inaccurate customer records. Collaborate with Sales, Marketing, After-Sales, Customer Care, IT, and Dealer Network teams to capture business requirements and improve CRM adoption. Assist in documenting CRM processes, campaign workflows, data definitions, and user guidelines to ensure consistent ways of working. Support user acceptance testing for CRM enhancements, integrations, automated workflows, and new digital capabilities, recording issues and validating fixes. Help identify opportunities to automate repetitive tasks, improve lead management, personalize communications, and strengthen the overall customer experience. Research CRM, customer experience, and automotive mobility trends, sharing relevant benchmarks and practical ideas with the team. Ensure CRM activities comply with company policies,



data governance standards, and applicable data privacy requirements, including GDPR and customer consent rules. Participate in training and development activities, taking increasing ownership of CRM analyses, campaigns, and improvement projects over time. Qualifications and Personal Skills:

University degree in Business Administration, Marketing, Economics, Data Analytics, Information Systems, Engineering, or a related field. Recent graduate or candidate with relevant experience, including internships, academic projects, or entry-level roles involving CRM, marketing, customer experience, or data analysis. Strong analytical skills and confidence working with data, spreadsheets, reports, and performance indicators; knowledge of Microsoft Excel and PowerPoint is expected. Interest in CRM platforms and marketing automation tools; experience with systems such as Salesforce, Microsoft Dynamics 365, HubSpot, or similar solutions is an advantage. Basic understanding of customer segmentation, digital campaigns, customer journeys, databases, and data privacy principles, including GDPR and consent management.



Excellent written and verbal communication skills in English and Spanish; Catalan or other European languages are an advantage. Customer-focused mindset with curiosity about customer behavior, automotive mobility, and the use of technology to improve customer experience. Structured, detail-oriented, and organized approach, with the ability to manage priorities, meet deadlines, and maintain high standards of data accuracy. Proactive and collaborative working style, with the confidence to ask questions, contribute ideas, and work effectively across Sales, Marketing, After-Sales, Customer Care, IT, and Dealer Network teams. Strong learning agility, problem-solving ability, adaptability, and willingness to take increasing ownership in a fast-evolving environment. Candidate Profile:

Recently graduated with a Bachelor’s or Master’s degree (Engineering, Business Administration, Automotive Engineering, or related fields). Degree obtained within the last three years, in order to comply with the requirements for a Graduate / Training Contract under Spanish labor regulations. Strong analytical and problem-solving skills. Interest in the automotive industry and after-sales operations. Excellent communication and teamwork abilities. Spanish and advanced level of English. Additional languages will be considered a plus. Proficiency in Microsoft Office (Excel, PowerPoint). What We Offer:

Structured Graduate Development Program. Exposure to OEM automotive operations. Mentorship and professional training. Opportunity to develop your career within a growing automotive company.

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📌 CRM Graduate Program (Barcelona)
🏢 EBRO
📍 Barcelona