07 nov
|
INSIGHTEC
|
Madrid
The Director of Marketing Europe is responsible for contributing to and implementing Insightec's corporate marketing initiatives across the EMEA region, and for driving execution of priority marketing tactics tailored to local market dynamics. Working closely with cross-functional teams, this role will develop and execute strategic marketing plans that support Insightec's commercial goals to accelerate the adoption of our MR-guided Focused Ultrasound (MRgFUS) therapies for patients living with movement disorders such as essential tremor and Parkinson's disease, and neuropathic pain. The Director will lead and develop a team of regional marketing professionals to build market awareness, strengthen clinical adoption, and execute data-driven programs that drive sustainable business growth.
Develop and implement regional marketing strategies for direct and distributor markets, setting clear commercial objectives and KPIs.
Translate corporate marketing priorities into locally relevant plans that address market barriers, regulatory factors, and reimbursement landscapes.
Build, lead, and mentor a high-performing regional marketing team focused on execution excellence, innovation, and collaboration.
Establish clear priorities and performance metrics to ensure alignment with regional and general goals.
Develop team capabilities across product marketing, brand management, digital engagement, and clinical marketing.
Collaborate with Clinical, Commercial,
and Medical Affairs teams to identify and support leading centers of excellence and reference sites.
Lead product launches, updates, and downstream marketing activities including messaging, positioning, public relations, digital marketing campaigns, and sales enablement tools.
Ensure consistent implementation of corporate brand guidelines and marketing initiatives across all touchpoints.
Conduct and apply comprehensive market research, competitive analysis, and customer segmentation to guide strategic decisions.
Leverage insights to refine marketing programs and influence global product roadmaps.
Collaborate with the broader commercial organization, including Capital Equipment (CapEx), Customer Account Management (CAM), Medical Affairs, Regulatory, Legal, and Supply Chain teams.
Budget & Operations Management
Oversee regional marketing budgets, ensuring cost-effective, high-impact initiatives with measurable ROI.
Manage ERP approvals and compliance with corporate policies.
***** years' experience in medical device commercial roles, including marketing and/or sales; Proven leadership experience managing regional marketing teams across diverse markets.
Strong understanding of European healthcare systems, reimbursement structures, and market access dynamics.
Experience developing marketing content, managing multiple initiatives, and building relationships with key customers and experts.
Fluency in English and at least one additional European language.
📌 Marketing executive con Inglés (Madrid)
🏢 INSIGHTEC
📍 Madrid