Overview

As the regional Web & SEO Specialist for UKI & France, you drive organic visibility and localized content across multiple markets. You will own keyword research, SEO strategy, and content localization to align with regional audiences and search engines. You collaborate with cross‑functional teams and a Barcelona-based creative unit to ensure site health, performance, and engaging experiences. This role offers hands-on optimization, content development, and performance storytelling that supports regional growth and digital experience goals. You’ll work in a fast-paced, collaborative environment across time zones, with a clear impact on search visibility and user engagement.

Responsabilidades

- Lead keyword research and search demand analysis to inform content strategy and localization priorities across UKI & France
- Conduct website audits and competitive content gap analyses to improve organic visibility and conversion
- Localize integral web content for UKI and French audiences, ensuring language, structure, and SEO best practices
- Source, brief, or develop regional content (pages, landing experiences, assets) to address SEO gaps




- Coordinate with regional stakeholders across time zones to prioritize updates and align with business goals
- Partner with Barcelona-based creative team for localization workflows, QA, and publishing timelines
- Ensure updates follow SEO, accessibility, and brand guidelines
- Monitor and report SEO and website performance across markets and search engines; provide insights and optimization opportunities
- Improve site structure, internal linking, content quality, and user experience for sustained growth

Requisitos principales
- Native English
- 3+ years hands-on web management and SEO experience, ideally across multiple markets
- Strong understanding of SEO/GEO fundamentals, keyword research, on‑page optimization, technical SEO, and content strategy
- Experience updating website content and localization with cross-functional teams
- Comfort with fast-paced, cross-time-zone collaboration
- Detail-oriented, proactive, and highly organized, able to manage multiple workstreams

- Cross-functional collaboration
- Strong communication across time zones
- Proactive problem solving
- Sitecore, WordPress, Drupal or similar CMS
- Google Search Console
- GA4

📌 Marketing Specialist (Barcelona)
🏢 Infor
📍 Barcelona