Job Description Summary

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The Global Product Marketing Manager delivers execution across the X-ray portfolio, translating the Product Marketing strategy into launch plans, sales enablement, competitive intelligence, and content assets. This role closes the gap between portfolio strategy and day-to-day delivery.

General Product Marketing Manager

X-ray Product Marketing (CTX) — Fixed, Mobile, Fluoroscopy and Digital X-ray (AI)

Principal Responsibilities
Launch Execution & NPI Support

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- Build and drive launch plans per product launch, including internal readiness, training, and milestone tracking (PRD & NCA support).

- Coordinate external launch delivery: campaigns, press activities, and webinars, in partnership with the Director and regional marketing.

- Track launch milestones against plan and flag risks to the Director before they affect the go-to-market timeline.

Sales Enablement

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- Own the marketing kit for the portfolio: battlecards, presentations, clinical and value messaging, objection handling, and demonstration tools.

- Keep sales-facing content current, accurate, and aligned with the positioning set by the Director.

Competitive Operations

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- Run competitive tracking and win/loss analysis at the product level.

- Feed findings back into portfolio strategy and flag competitive shifts that require response to our commercial teams.

Evidence & Content Assets

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- Develop and maintain product sheets, case studies, reference stories, and return-on-investment tools across the portfolio.

- Ensure all content reflects current clinical and health-economic evidence approved by Clinical/Medical Affairs.

Regional Enablement

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- Build master assets designed for regional localization, enabling regional teams to execute in-country without rebuilding core materials.

- Support regional teams with opportunity/bowler-level visibility and coordination, without owning the customer relationship directly.

Marketing Operations

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- Along with Marketing communications, maintain the asset library and manage content approvals in line with regulatory, legal, and brand requirements.

- Track indicators/KPIs across launches and campaigns; coordinate events and key-opinion-leader logistics.

Product & Cross-Functional Input

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- Act as a structured input channel from the field and market into R&D; and Product Management: consolidate customer, competitive, and regional feedback into clear, prioritized input for roadmap discussions.

- Support the Product Marketing Director in cross-functional coordination with R&D;, Clinical, Regulatory, and Market Access on launch-related deliverables and dependencies.

- This role enables regional Product marketing execution; it does not replace it.

Qualifications

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- Bachelor's degree in Marketing, Business, Life Sciences, or Engineering; MBA a plus.

- 3–5 years of experience in product marketing, preferably in medical devices or another regulated B2B environment.

- Experience building sales enablement content and supporting product launches end-to-end.

- Comfortable working cross-functionally with Clinical, Regulatory, R&D;, and Sales/Commercial teams.

- Strong project management and prioritization skills.

- Excellent written and verbal communication skills. xqbhyrx

- English fluency is a must; additional language skills are a plus.

Additional Information

Relocation Assistance Provided: No

Application Deadline: November 08, 2026

📌 Global Product Marketing Manager (Madrid)
🏢 Ge Healthcare
📍 Madrid