AbbVie seeks an Associate Brand Manager for its Parkinson's franchise in Madrid to drive patient-centered marketing engagement. The role involves leading digital insights, coordinating market research, optimizing multi-channel campaigns, and collaborating with field teams to execute Close Loop Marketing initiatives.

Responsibilities

- Lead digital listening and market research to strengthen brand insights and competitive positioning
- Coordinate market research with Commercial Excellence to inform Brand Planning and Patient Journey
- Advise on optimal channel mix and ensure consistent Brand Story execution across teams
- Design and implement multi-channel marketing initiatives with innovative tactics and customized content




- Manage Close Loop Marketing process with In-Field Teams to support tactical execution

Requirements

- Bachelor's degree or equivalent qualification
- Marketing or sales experience, preferably across healthcare sectors
- Digital knowledge and hands-on experience
- Understanding of pharmaceutical industry business, policies, and procedures
- Strong patient empathy and ability to tailor messages to customer needs
- Project management and team coordination capabilities
- Fluent English language proficiency, verbal and written

📌 Associate Brand Manager Parkinson (España)
🏢 Abbvie
📍 España