OverviewIn this role you will treat CRM as a core product, shaping lifecycle experiences across email, push, in-app, and landing pages.

You will connect CRM to the broader product journey, driving consistent, on-brand experiences that influence learner behavior.

You'll develop creative, data-informed concepts that move beyond campaigns into a cohesive product surface.

Collaborating with product, engineering, marketing, and content, you'll deliver high-impact lifecycle moments that scale globally.

This is a chance to influence how millions of learners engage with Preply and accelerate growth through storytelling and experimentation.

ResponsabilidadesDesign CRM as a core product surface translating business goals into lifecycle experiences with hypotheses and experimentation

Create connected experiences across the full user journey ensuring consistency between in-product UX and CRM

Develop strong creative concepts that convert everyday touchpoints into purposeful, on-brand moments





Collaborate cross-functionally with Product, Engineering, Marketing, Copy, and Content to align feasibility and deliver cohesive experiences

Design for impact using data to iterate and improve performance across high-impact lifecycle touchpoints

Requisitos principalesExperience designing CRM, lifecycle, or product experiences in fast-moving digital environments

Strong product thinking connecting user journeys, product experiences, and lifecycle communications

Creativity to develop concepts and storytelling in lifecycle moments

Solid visual design foundations (layout, hierarchy, composition)

Comfort with cross-functional collaboration and proactive learning collaboration curiosity adaptability

CRM and lifecycle design product thinking and user journey alignment data-driven iteration and experimentation

📌 Global Senior Crm & Lifecycle Designer (Barcelona)
🏢 Preply
📍 Barcelona