Job Description SummaryThe Global Product Marketing Manager delivers execution across the X-ray portfolio, translating the Product Marketing strategy into launch plans, sales enablement, competitive intelligence, and content assets. This role closes the gap between portfolio strategy and day-to-day delivery.General Product Marketing ManagerX-ray Product Marketing (CTX) — Fixed, Mobile, Fluoroscopy and Digital X-ray (AI)Principal ResponsibilitiesLaunch Execution & NPI SupportBuild and drive launch plans per product launch, including internal readiness, training, and milestone tracking (PRD & NCA support).Coordinate external launch delivery: campaigns, press activities, and webinars, in partnership with the Director and regional marketing.Track launch milestones against plan and flag risks to the Director before they affect the go-to-market timeline.Sales EnablementOwn the marketing kit for the portfolio: battlecards, presentations, clinical and value messaging, objection handling, and demonstration tools.Keep sales-facing content current, accurate, and aligned with the positioning set by the Director.Competitive OperationsRun competitive tracking and win/loss analysis at the product level.Feed findings back into portfolio strategy and flag competitive shifts that require response to our commercial teams.Evidence & Content AssetsDevelop and maintain product sheets, case studies, reference stories, and return-on-investment tools across the portfolio.Ensure all content reflects current clinical and health-economic evidence approved by Clinical/Medical Affairs.Regional EnablementBuild master assets designed for regional localization,



enabling regional teams to execute in-country without rebuilding core materials.Support regional teams with opportunity/bowler-level visibility and coordination, without owning the customer relationship directly.Marketing OperationsAlong with Marketing communications, maintain the asset library and manage content approvals in line with regulatory, legal, and brand requirements.Track indicators/KPIs across launches and campaigns; coordinate events and key-opinion-leader logistics.Product & Cross-Functional InputAct as a structured input channel from the field and market into R&D and Product Management: consolidate customer, competitive, and regional feedback into clear, prioritized input for roadmap discussions.Support the Product Marketing Director in cross-functional coordination with R&D, Clinical, Regulatory, and Market Access on launch-related deliverables and dependencies.This role enables regional Product marketing execution; it does not replace it.QualificationsBachelor's degree in Marketing, Business, Life Sciences, or Engineering; MBA a plus.3–5 years of experience in product marketing, preferably in medical devices or another regulated B2B environment.Experience building sales enablement content and supporting product launches end-to-end.Comfortable working cross-functionally with Clinical, Regulatory, R&D, and Sales/Commercial teams.Strong project management and prioritization skills.Excellent written and verbal communication skills.English fluency is a must; additional language skills are a plus.Additional InformationRelocation Assistance Provided: NoApplication Deadline: November 08, 2026#J-18808-Ljbffr

📌 Global Product Marketing Manager (Madrid)
🏢 Ge Healthcare
📍 Madrid