OverviewIn this global role, you will build a scalable Growth Marketing and MarTech capability system to shift Openbank from CPA-led acquisition toward lifecycle-driven growth powered by first-party data and AI-enabled decisioning. You will shape global standards, turn market learnings into reusable assets, and partner with Technology, Product and Data to deliver high-impact use cases. The position offers broad exposure across Marketing, Product, Data and Technology and direct impact on growth efficiency and innovation.

ResponsabilidadesBuild Growth Marketing capability roadmap and translate gaps across markets into a phased plan Shape and scale MarTech foundation by defining priority use cases and business requirements, collaborating with Technology, Product and Data Establish acquisition and channel best practices across full-funnel activities and CRM/lifecycle Create an experimentation operating system with a standardized method for hypotheses, test design and decision-making Accelerate lifecycle marketing and personalization leveraging first-party data and customer signals Scale AI-enabled growth use cases including AI decisioning, personalization, automation and content-driven growth Turn pilots into reusable global assets with lighthouse use cases, playbooks and implementation guides Bridge Marketing,



Technology and Data by translating opportunities into clear requirements and addressing gaps Build integral/local capability with training and communities of practice, avoiding duplicated structures Engage hands-on in diagnostics, playbooks, experiment charters and executive recommendations Requisitos principales8+ years in growth marketing, digital acquisition, MarTech, CRM/lifecycle or related fields Track record in building and scaling marketing capabilities across teams or markets Hands-on experience with digital acquisition, audience strategy and performance economics Experience translating marketing opportunities into MarTech/data/product requirements and driving adoption with Tech/Data partners Proven design and execution of experiments (A/B, geo, lift, incrementality) Experience with customer interaction platforms, CDP/audience capabilities, marketing automation and personalization; multi-market or regulated sectors valued strong executive communication global/local judgment curiosity about emerging capabilities including AI and creator ecosystems growth marketing economics MarTech fluency: data orchestration, personalization, automation, testing, analytics first-party data and identity management, APIs/integrations, measurement

📌 *Marketing Director - (Boadilla del Monte)
🏢 Grupo Santander
📍 Boadilla del Monte