OverviewIn this role you will lead the Marketing Operations function across a multi-brand, multi-market environment to scale MarTech, automation, and CX integrations.

You'll shape the operating model, tooling strategy, and delivery standards within the Marketing CoE, working closely with brand teams and local web/dev groups.

You will drive scalable processes and AI-enabled tooling adoption to improve speed, quality, and consistency of marketing execution.

This role combines hands-on leadership with strategic governance in a fast-paced, AI-influenced marketing landscape.

ResponsabilidadesOwn the MarTech & Automation stack across brands and markets (HubSpot, automation platforms, tagging, data flows) with standards for configuration, integration health, and tool adoption

Lead CX Integration, including campaign-driven landing pages, web assets, tracking/QA bridging Marketing, UX, Product, and Tech

Support agile delivery and sustain sprint-based operations with governance and facilitation

Drive tool and AI enablement, surfacing best practices, playbooks, and training to boost adoption

Lead and develop pillar managers and specialists across CX Integration and MarTech/Automation

Own cross-functional operating model prioritisation, governance, and quarterly planning interfacing with CoE leadership





Monitor and improve operational health metrics like time-to-market, data quality, and deployment reliability

Promote shared standards and playbooks to reduce duplication and variance across brands

Requisitos principalesProven experienceLeading marketing operations, MarTech, or RevOps in a multi-brand or complex environment

Strong hands-on command of modern marketing stack (HubSpot or comparable, GA4, Google Tag Manager, automation platforms, CDP/BI tooling)

Ability to build scalable standards, processes, and documentation across non-uniform tech stacks

Fluency in agile delivery (Scrum/Kanban) and sprint-based models

Systems thinking with ability to translate between marketing, product, and engineering

People leadership across distributed teams with shared capacity management

Practical enablement instinct to translate AI/tooling best practices into adoption

Excellent stakeholder management and English communication skills

Desirable: Experience in web hosting, domains, SaaS; familiarity with landing-page builders, CMS, and campaign QA at scale

Desirable: Experience with Centre of Excellence or shared-service models

Desirable: Additional European languages

Stakeholder management

Cross-functional collaboration

Strategic thinking

HubSpot

GA4

Google Tag Manager

📌 Marketing Operations Team Lead - Team.Blue (Barcelona)
🏢 Team.Blue
📍 Barcelona