Influencer Marketing Lead (Madrid)

Influencer Marketing Lead (Madrid)

06 nov
|
Paris/64
|
Madrid

06 nov

Paris/64

Madrid

1- Who are we?PARIS/64 is one of the fastest-growing Spanish women's fashion brands online, with a strong international presence. We are a young and dynamic team of digital natives, with a clear focus on scalability and working towards objectives. Founded in 2019, we manufacture our own products in Spain, taking care of every step of the process with a firm commitment to excellence and responsibility.2- Job description. What will your mission be?We are looking for an Influencer Marketing Lead to join the PARIS/64 Marketing team in afull-time, on-site positionat our offices inMadrid or Zaragoza .This role will leadinfluencer marketing as a sales channelfor PARIS/64, with direct responsibility for thechannel’s attributed revenue and profitabilityacross our markets (Europe, USA and Japan). The position reports directly to Marketing management and works closely with the Brand & Content, Events & PR, and Digital Marketing teams.Main responsibilities:Define and lead theinfluencer marketing strategy, focused on business results and consistent with the brand’s aspirational positioning.Own arevenue target for the channeland its budget, deciding the investment in each profile based on performance.Manage theprofile portfolio : selection, segmentation, renewal or removal based on results.Design and negotiatecollaboration models : gifting with fee and sales commission, paid collaborations and paid partnership ads.Implement thechannel measurement system : tracking links, affiliate programmes, sales per profile, cost per sale and return on investment, without relying on discount codes.Managecontracts and compliance : deliverables, deadlines,



content usage rights and payments linked to delivery.Lead and train theexecution team, setting selection criteria and business KPIs.Work with Digital Marketing toamplify content through paid media, with Brand & Content on creative briefs, and with Events & PR on joint initiatives.Prepareregular performance reportingfor management.3- RequirementsStrong business-results orientation, essential : proven experience managing programmes with their own sales targets and budget.At least 5 years of experiencein influencer marketing, affiliate marketing or partnerships, ideally in fashion, luxury, beauty or DTC brands.Command of measurement and attribution(affiliate programmes, UTMs, Shopify, GA4) and of profitability analysis per profile.Experiencenegotiating contractswith talent and talent agencies.Brand sensitivity and knowledge of thepremium and luxury influencer ecosystem, in Spain and internationally.Experienceleading execution teams .High level of English (C1 or above), essential : you will work daily with our international markets (Europe, USA and Japan), partners and suppliers in English.Nice to have: experience with influencer management tools and with paid partnership ads.4- What do we offer?Permanent contract, full time.On-site position at our offices inMadrid or Zaragoza .Fixed + variablecompensation linked to the channel’s revenue targets.Join a project in full international growth, withreal autonomy and responsibilityover a key business channel.If you want to join a brand in full international expansion and lead influencer marketing as a key sales channel, we would love to meet you!#J-18808-Ljbffr

📌 Influencer Marketing Lead (Madrid)
🏢 Paris/64
📍 Madrid

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