OverviewAs Technical Product Manager in the Marketing Measurement & Data Activation area, you define and drive the data-enablement roadmap across media platforms and measurement partners.

You'll lead tracking implementations with engineering, ensure GDPR-compliant practices, and advise marketing teams on technical feasibility.

You'll own end-to-end data activation, from event specifications to audience segments, while staying ahead of evolving privacy standards.

This role puts you at the intersection of data, engineering and analytics to enable accurate, scalable marketing measurement in a integral travel platform.

Compensaciones / Beneficioshybrid home-office model flexible benefits and bonuses relocation support

Coursera access and training onboarding program career development and internal mobility (eVOLVE)

ResponsabilidadesDefine the data-enablement roadmap for media platforms and measurement partners

Coordinate web and app tracking implementation with engineering

Collaborate with Legal and Compliance to ensure GDPR alignment

Lead media tracking and data activation priorities across channels

Specify event tracking across web and mobile (GA, Appsflyer, GTM, SDKs, Data Layers)

Build and manage audience segments across Meta, TikTok, Criteo, Google Ads, Microsoft Ads, Apple Ads and other DSPs





Audit tracking implementations for accuracy and compliance; establish monitoring processes

Troubleshoot tracking/tagging issues with development teams

Conduct analyses to detect tracking gaps and quantify impact

Document tracking setups, audience definitions, and compliance decisions

Stay current on new products/features and best practices in media/measurement

Requisitos principales3+ years in analytics implementation, MarTech or AdTech

Master's degree in a technical/scientific discipline

Experience implementing conversion tracking across platforms (pixel, CAPI, API/Events, Enhanced Conversions)

Strong understanding of web and app analytics fundamentals (event structures, data layer)

Experience with tracking ecosystems of major platforms (Meta, TikTok, YouTube, Google Ads, Microsoft Ads, Apple Ads, Criteo)

Attention to detail and quality assurance mindset

Problem-solving, troubleshooting and QA capabilities

Curiosity about data privacy and evolving marketing tech landscape attention to detail problem-solving mindset proactivity and fast learning implementation of conversion tracking (pixel, CAPI, API/Events)

audience segmentation across multiple platforms data feeds/catalogues, attribution configurations

📌 Performance Marketing Product Owner (Martech) - Hybrid - Edreams (Barcelona)
🏢 Edreams
📍 Barcelona