We have redefined sneakers with a perfect balance of sleek design and limitless versatility. If you share our passion for creativity, design, and innovation, this is the place for you. We're looking for an Expansion & Store Development Manager to lead the growth of HOFF's store network. Reporting directly to senior management, this role combines real estate and project management: finding and securing the best locations, in Spain and abroad, and turning them into stores that bring the HOFF experience to life. Your mission will be to grow HOFF's retail footprint in a profitable, scalable way. You'll define where and how we open, negotiate the right deals, lead each project from lease signing to opening on time and on budget, and track the network's performance so every store delivers on its business case. Define and execute HOFF's expansion plan with senior management, setting priorities by market, city and location based on commercial potential, profitability and brand positioning.
• Help shape HOFF's store mix, formats and geographic footprint, including entry into new national and international markets.
• Identify and assess new cities, areas and sites, both high-street and shopping centres, through market research, site visits and feasibility studies.
• Build the business case for each opportunity: sales forecast, rent, capex and expected return.
• Negotiate lease terms with landlords, shopping centres and agents, and support the contract process with Legal.
• Build a strong network in commercial real estate and keep track of market and competitor trends. Project & Construction Management
• Lead each store project from lease signing to opening, including refurbishments, relocations, pop-ups and shop-in-shops.
• Manage the external architecture studio, contractors and suppliers, ensuring every project reflects our brand identity and business needs.
• Control timelines,



budget and quality, anticipating deviations and proposing solutions.
• Coordinate Retail, Operations, Marketing, Finance and Product teams so every store is operationally and commercially ready to open. Planning, Investment & Control
• Own the annual expansion budget, with forecasts and regular reporting to management.
• Manage and optimise capex for openings and refurbishments, setting investment standards by store format and finding cost savings in construction, materials, fixtures and suppliers.
• Build scalable opening processes and track key expansion KPIs: number of openings, investment per store, on-time delivery, occupancy cost and profitability. Network Performance
• Track new store performance against the original business case.
• Analyse the profitability of the store network and identify opportunities to renegotiate, relocate or close stores.
• Report regularly on the expansion plan and network performance, flagging deviations and proposing corrective actions. 5+ years’ experience in retail expansion, commercial real estate or store development, including managing fit-out projects for retail units.
• Experience in fashion, footwear or lifestyle retail is a strong plus.
• Degree in Business, Real Estate, Economics, Architecture, Engineering or similar.
• Solid knowledge of the commercial property market and lease agreements.
• Proven experience managing construction projects, budgets and external suppliers.
• Fluent in Spanish and English.
• The HOFF Team is the living image of the brand, so you'll get free product every season and generous discounts.

We offer
versátil hours so you can focus on your goals and clear your mind. Plus, we kick you out of the office at 2 pm on Fridays. We're an international brand on the road to success, with that start-up vibe where anything is possible. Our Brand Values: [Movement sparks movement. Change sparks change. [

📌 Expansion & Store Development Manager (España)
🏢 HOFF
📍 España