Today, around 160 million travellers count on us every month to skip the whole "47 browser tabs open" phase and find flights, cars, and hotels quickly and easily .

Joining

Skyscanner means becoming part of a general brand that's striving to become the planet's go-to travel hack accessible for all .

Senior Content

Designer (Ads) - Hybrid This is a brilliant opportunity for a Senior Content Designer to join our award-winning CX team and help shape the future of advertising at Skyscanner. You'll be working on a suite of advertising products that power how brands connect with over 100 million travellers each month. This includes Skyscanner's Advertising Manager, our internal partner-facing platform, as well as the traveller-facing ad experiences across web and app.

You'll move between crafting UI-content, shaping high-quality outputs in complex flows and defining the underlying systems that generate them, from prompts and schemas to evaluation and optimisation loops. Shaping the content strategy across an evolving ads ecosystem. You'll play a key role in shaping AI-native content systems, including how content is structured (taxonomies, schemas), generated (prompts, retrieval), and improved (evaluation systems, feedback loops).

You'll help move us from manual content creation to systems that scale quality and performance. Crafting clear, effective UX content for complex B2B tools used by advertisers, marketers, and internal teams Design and scale content systems that support reusable, modular ad content across different contexts and audiences Define content structures, taxonomies, and modular frameworks that enable scalable,



reusable content Shaping how advertising content is created, structured, and delivered across both backend systems and frontend experiences Shaping end-to-end content pipelines (generation ? Collaborating closely with Product Designers, Researchers, Data Scientists, Engineers, and Commercial teams to solve complex problems Balancing traveller needs with advertiser and business goals, ensuring content is useful, relevant, and trustworthy Contributing to experimentation, defining content hypotheses, supporting A/B tests, and using data to iterate Bringing clarity to complex workflows, data-heavy interfaces, and technical systems through strong content thinking Contributing to evolving our content design systems, patterns, and standards — especially in areas with repeated or scalable patterns Evolving content design systems, patterns, and standards for AI-native environments Experienced in content design: As a Content Designer, UX Writer or Conversation Designer in a digital product environment.

Comfortable with structured content: You've designed or worked with modular content systems, reusable patterns, or structured content models that support scale. You've had exposure to AI-generated content systems, prompts, or pipelines. Strategic and data-informed: You connect content decisions to user outcomes and business performance, using research, experimentation, and data to guide your thinking.

What it's like here If you'd like more information on any of our policies, such as hybrid working or Parental Leave policies (typically we pay a minimum of 24 weeks birth parent/maternity leave globally), our recruitment team can provide more information on these.

📌 Senior Content Designer, Ads (Laza)
🏢 Skyscanner
📍 Laza