06 nov
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Appodeal
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Cataluña
Appodeal is a dynamic US-based product company with a truly integral presence. We have offices in Warsaw, Barcelona and Parkland (FL), along with remote team members located around the world. Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.
At Appodeal, we're more than just a company—we're a team united by a common mission: Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world‐class professionals and mentors. We are looking for someone who has built and scaled monetization specifically inside casual, ad‐monetized mobile games – not general ad‐tech, mediation‐commercial, or IAP/midcore backgrounds – and who is energized by moving fast, testing constantly, and owning outcomes directly. Define and evolve the ad monetization strategy across the games portfolio, grounded in eProfit outcomes rather than isolated ad‐revenue metrics.
Stay in the data daily. Build and run a rigorous, high‐velocity A/B testing culture: waterfall configurations, placement density, floor optimization, network mix. Set the cadence and quality bar for how monetization hypotheses are tested across the team.
Network & Partner Relationships Own and grow relationships with ad networks, DSPs, and exchanges relevant to casual gaming monetization. Negotiate terms, unlock new demand sources, and resolve commercial or technical issues directly with partners. Operate without a dedicated in‐house analytics headcount – pull data, attribution, and LTV models from the shared intelligence layer rather than building parallel infrastructure.
Partner with the data and R&D; teams to make sure the intelligence layer serves monetization decision‐making, rather than working around it.
Enable fast hypothesis testing and iteration cycles across the games portfolio. Address performance gaps directly.
Proven, hands‐on experience leading monetization specifically for casual, ad‐monetized mobile games (cards, word, board, puzzle, or comparable evergreen genres) – not general ad‐tech, mediation‐commercial, or IAP/midcore monetization backgrounds. Track record building and scaling a rigorous, high‐velocity experimentation culture (A/B testing, waterfall optimization) with measurable eProfit/ARPDAU/eROAS impact. Comfortable operating without a dedicated in‐house analytics headcount – pulling data, attribution, and LTV models from a shared intelligence layer rather than building it inside the function.
Strong existing relationships with ad networks, DSPs, and exchanges relevant to casual gaming monetization. Have directly scaled ad‐monetization revenue for a casual game from early traction to meaningful portfolio contribution. Firebase, GameAnalytics, Amplitude, AppsFlyer.
Experience negotiating commercial terms directly with ad networks or DSPs. History of operating in lean, low‐headcount environments where you personally do the analysis rather than delegate it. WordMaker, Solitaire, and Brick Blast are live, growing games with real users and data to work with.
You get data, attribution, and LTV modeling from a shared function – so you spend your time on decisions, not infrastructure. Competitive salary, performance‐based bonuses, and clear career growth opportunities. Leverage data to build product.
We rely on data to make informed decisions and create products that solve real problems. While data guides us, we apply insight, context, and wisdom to interpret it thoughtfully. By serving others — customers, teammates, and stakeholders — we create value and build trust.
Apply now and help us build the next generation of mobile game experiences!
📌 Ad Monetization Coach (Advisor) (Cataluña)
🏢 Appodeal
📍 Cataluña