OverviewIn this role, you will drive the organic growth of Zynga's mobile games on App Store and Google Play through ASO techniques.

You'll optimize store listings, test visual assets, and analyze metrics to improve visibility and conversions.

You'll work with marketing, product, and creative teams to implement ASO strategies and stay ahead of industry trends.

This is a data-driven, cross-functional role focused on maximizing organic acquisition and lifecycle performance.

You'll play a key part in shaping how players discover and engage with Zynga's games.

Compensaciones / BeneficiosHybrid work in Barcelona office (2 days/week)

25 days annual leave + public holidays

Private medical insurance

Disability and life insurance

Stock purchase plan

Professional development budget

ResponsabilidadesDefine and execute ASO strategies for App Store and Google Play to drive organic growth

Optimize and test app store visual assets to improve conversion rates

Create content and briefs to support content and art teams

Plan and run cross-platform tests to boost performance





Collaborate with marketing and product to align ASO across initiatives

Coordinate in-store promotions for events and features

Manage creation and measurement of Custom Product Pages for iOS and Android

Track and analyze KPIs to improve organic growth

Monitor competitors and ASO trends to stay ahead

Requisitos principalesProven ASO experience and knowledge

Knowledge of the mobile gaming marketing landscape

Strong analytical mindset with pattern recognition

Advanced Microsoft Excel user

Nice-to-have BI tools experience (Looker, Tableau)

Creative thinker with ability to guide designers and copywriters

Ability to work independently and precisely

Excellent understanding of ASO best practices from pre-release to live-ops

Strong communication skills for C-level stakeholders

Analytical thinking

Clear communication

Creative collaboration

ASO

Microsoft Excel

Looker

📌 Aso Specialist - Barcelona
🏢 Zynga
📍 Barcelona