Reporting to the Head of Brand Management, this role will be responsible for driving the brand planning process, from development to execution, and for monitoring brand performance for

Absolut and Malibu brands.

Main missions and responsibilities

Development of the 3Y strategic plan and annual brand plan, identifying drivers for growth and financial performance

Monitor achievement and development opportunities of current strategy. Track and report KPIs and draw appropriate insights and recommendations

Deeply know and understand consumer target to propose activities that resonate among them (especially

GenZ

).

Secure execution and follow up– through of annual plans

Alignment with international strategy with constant communication with BO

Manage brand budget taking full responsibility for the A&P; Budget.

Lead selection and briefings with local agencies and cross functional teams

Constantly follow market evolution first hand and understand business needs

Team management, motivation and development (

ie intern, CM...)

Close collaboration with internal departments

Required

Profile

University degree, preferable in Marketing or Business Administration.



A master degree will be a plus.

Spanish and English fluent. Other languages will be a plus.

At least 4-5 years professional experience in the field of brand management, preferably in the FMCG (Fast Moving Consumer Goods) Industry

Excellent knowledge and experience with professional marketing tools, structures and processes

Willingness to take over responsibility and work autonomy

Team spirit

Strong analytical skills, market & c onsumer i nsight understanding to identify trends and challenges

Strong digital mindset and skills

Excellent verbal and written communication skills

Good presentation skills as well

Ability to think creatively and innovatively

Entreprenurial spirit

Budget management skills and proficiency

Outstanding aptitude for time management

&

project management

Skills in relationship building

:

strong interpersonal skills and willingness to listen

Critical thinking and ability to make decisions

Job Posting End Date

Target Hire Date

:

Target End Date

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📌 Brand Manager Absolut & Malibu (Madrid)
🏢 Pernod Ricard
📍 Madrid