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Mission

At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. More than 1/3 of all food produced in the world is wasted, which has a huge impact on our planet - 10% of greenhouse gas emissions, to be exact.

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Product

Too Good To Go operates the world's largest marketplace for surplus food, where we connect food businesses with consumers who can buy and enjoy it at 50 %+ off retail value. Alongside our app, we create educational tools, operate an end-to-end surplus food management solution, and influence legislation to help reduce food waste.

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Scale: We're growing fast: Our community of 133 million registered users and 261,000+ active partners across 20 countries, have together already saved 517+ million meals from going to waste - avoiding over 1.4M tonnes of CO2e from entering the Earth's atmosphere!

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Impact

We are a certified B Corp social impact company.

Too Good To

Go was named in Fast Company's list of the World's Most Innovative Companies and World Changing Ideas. We are also honoured to be included in TIME's 100 Most Influential Companies. Most recently, we won Apple's coveted Cultural Impact Winner.

Your mission

Too Good To Go is a brand with a clear mission and a big ambition. Making it land - consistently, across 21 markets, every team, every touchpoint - is the key part. That's your job.

As Global Brand

Manager, reporting to the General Head of Brand, you help shape how the brand is built and scaled globally. You turn strategy into clear, usable systems and ensure they're applied consistently across markets and touchpoints. You connect dots across teams, markets and insights, bringing back what matters to continuously sharpen the brand. You make sure the brand doesn't just exist in guidelines, but shows up clearly, consistently and meaningfully in the real world.

Your role

You will help orchestrate how the brand is built, protected and grown; not by policing, but by clarity, systems and shared ownership.

Brand governance and operations

Turn brand strategy into simple frameworks, forums and processes that keep the brand consistent and alive across teams and markets

Run brand reviews to protect quality and scale best practices

Own project management of key brand projects end-to-end, bringing structure, pace and clarity





Manage resources and cross-team stakeholders to prioritise high-impact work

Help define and drive strategically aligned brand partnerships and activations

Lead brand onboarding and training to build company-wide brand fluency

Brand enablement and adoption

Be the go-to for teams: fast, clear, consistent brand guidance

Partner with teams to ensure the brand shows up right in every touchpoint

Build the playbooks, templates and guidance markets need to activate the brand independently

Coordinate local Brand Champions and keep feedback loops tight

Brand Tracker and intelligence

Co-own the Brand Tracker and make insights actionable

Equip teams to read, interpret and apply insights with confidence

Synthesize data, behaviour and conversations into sharp, opinionated POVs

Brand innovation and AI

Help maintain and evolve the brand AI brain, keeping it sharp and useful

Drive adoption of new brand tools (AI, tracker dashboard, systems) as default ways of working

Identify and pilot new tools that evolve how we create and govern the brand

Requirements

You bring

Solid experience in brand management, ideally in high-paced, international companies

Strong understanding of brand strategy and how to protect consistency at scale, balancing global consistency with local relevance

Comfortable working with brand data and turning it into action

Strong stakeholder management across functions and geographies

Curiosity about AI and how it's changing brand building - no technical experience required

FMCG background is preferable but not required

Mindset

You see the bigger picture but care about the details

You build structure but know when to flex it

You're clear, direct and make things simple

You hold a high bar and don't let things slide

You take ownership and move things forward without waiting

Our values

We Win Together

We Raise the Bar

We Keep It Simple

We Build A Legacy

We Care

What we offer





A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role.

Working alongside an international community of users, partners and 1,350+ colleagues across 21 countries that are on the same important mission.

Personal and professional development opportunities in a fast-paced scale-up environment.

An inclusive company culture where you can bring your authentic self to work A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care to offer

Benefits

WORK FLEXIBLY

Enjoy hybrid working from our great offices, at home or abroad.

Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave

Health insurance and pension plans (subject to country of employment).

Additional days off for significant life events

CELEBRATE & SOCIALISE

Regular social events like summer and winter parties.

Coffee, snacks and fully-equipped kitchens.

Get to know our community with a monthly free Surprise Bag

Paid volunteer time through our Shareback volunteering programme

Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups

How to apply

We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.

Submit your CV and Cover letter in English.

Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

A Movement for Everyone

We want to inspire and empower everyone to fight food waste together. With that mission, it's only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we're allowed to be ourselves, and we're committed to a culture where all of us belong.

We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.

📌 Brand Manager (Madrid)
🏢 Too Good To Go
📍 Madrid