As a Digital Content & Trading Executive, you will be tasked with optimizing the Spanish sportsbook and marketing offerings to provide a relevant, localized customer experience across our William Hill and 888 online sites. You will be involved in executing sportsbook, optimizing our sites to keep our customers as engaged as possible, creating interesting and relevant trading offers and maintaining the #MiApuesta product. Although not constantly, you will need to be available to work shift patterns that include weekends/evenings.
Providing localised, dynamic content on our Spanish-language sportsbooks and their various sub-domains. Including trading content on our Sports products. Ensuring all content on our Spanish sportsbook sites is in line with the overall business strategy and tone of voice.
Utilising our content management systems to ensure all areas of our sportsbook products are consistent, accurate and of the highest quality. Monitoring and checking our websites, ensuring all content and data are correctly displayed and up to date at all times. Evaluating closely departmental key performance indicators in order to make significant decisions to drive customer retention.
Building and maintaining good relationships with important stakeholders such as Marketing, Design, Gaming, Product, Compliance.
Business
Performance, Trading & Tech, CRM, Gaming Operations and the VIP teams. Including those sitting within the Spanish team but also those within the central functions. Support the Site Manager and Operations team in identifying localised market opportunities and work with Trading to drive the creation and pricing of relevant special markets.
Using data to ensure that the most relevant events and attractive markets for Spanish customers are promoted and prioritised on the sportsbook, within Spanish regulations.
Supporting the Development team with testing to ensure that the Spanish versions of all new products and features have been correctly localised – provide advice on linguistic detail. Constantly monitoring the latest sports betting trends, benchmarking site layout, content positioning and promotional activity.
Responding to #MiApuesta requests, managing the replies effectively and quickly whilst engaging our customers through social media. Help grow the #MiApuesta product – with a keen eye on the social conversations, alerting management and the team to potential issues or opportunities. Ensuring all new staff members receive the appropriate training and coaching.
Writing original sports-related copy to support copywriting & the campaigns teams. Assisting SEO & other William Hill or 888 International teams with ad-hoc requests and helping cover for the Social Media team during key periods. Being adaptable to work shift patterns that include weekends/evenings.
A well-developed knowledge and experience of the betting and gaming industry. Spanish-language expert (Must be a mother tongue). Experienced in working with online content or other operational teams, including customer services.
English language competence (Business level or fluent). An understanding of web analytics. Sharp understanding of the language of both sports and casino products. Brilliant attention to detail coupled with strong planning skills.
Please provide an English CV with your application.
Hybrid working: Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!; Holiday entitlement; The power behind big name brands William Hill, 888, and Mr Green, Marking a new sense of purpose, direction, and ambition for the business, there couldn't be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences. The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage.
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