Labhouse is a fast-growing startup that builds, launches, and scales its own AI & Productivity Apps, operating under a subscription-based business model.We operate at the intersection of mobile technology, AI, and product-driven growth, with a strong focus on experimentation and performance.Working as a direct partner to the CEO and the Marketing Leadership, you will define our brand voice and visual identity across the portfolio, and lead the creative engine that fuels our growth: user-acquisition campaigns, store presence, social content and brand storytelling.You will spend a significant part of your time hands-on: concepting, scripting, designing, animating and editing. Together with Performance Marketing, Product and Design, you will shape how each app is positioned and launched, not just produce assets for it.Creative vision and brand: define the brand identity, tone of voice and creative standards across the portfolio, while letting each app have its own personality.Performance creative engine: lead the concepting and production of high-volume ad creative for paid channels (e.g. Meta, TikTok, Google, Apple Search Ads).

Creative testing at scale: build a structured creative testing framework with Performance Marketing: hypotheses, iterations, learnings, and a clear process for scaling winners and killing losers fast.Social and content: set the creative direction for organic social, creator partnerships and UGC, and write creator briefs yourself.Partners: manage external freelancers, studios and creators to scale output when needed.AI-native creative production:



use generative AI tools yourself in ideation, scripting, image and video production, and bring those workflows to the team to multiply output without losing quality.About You:You have solid experience in creative roles (advertising, brand and in-house marketing)You are still an active maker: you design, animate and edit regularly, not just direct.You have a portfolio that includes recent work you personally made, and shows both outstanding craft and measurable performance.Expert-level, hands-on skills in short-form video: hooks, storytelling, pacing, editing and platform-native formats.Video ads, motion graphics, static and carousel ads, App Store assets (icons, screenshots, preview videos), social content and creator briefs, brand identity and campaign conceptsStrong copywriting and concepting skills: you can write a hook as well as you can direct a visual.Strong understanding of mobile app growth and brands: user acquisition, the subscription funnel, and how creative drives it.A performance mindset. Comfortable working with data. You read ad dashboards, creative analytics and A/B test results to guide and defend creative decisions.Experience mentoring creatives and managing freelancers and creators.Communication:Fluent in spoken and written English.Ability to collaborate effectively with cross-functional teams, including UX, engineering, product, and marketing.What we Offer:Adaptable working hours.Final Interview – Final conversation to ensure alignment on expectations, culture, and role fit.

📌 Creative Director, Marketing (Barcelona)
🏢 Labhouse
📍 Barcelona