SPAIN + HIBRID | Creative Strategy

Keywords: Creative Strategy

Seniority: Senior

Area: WinCreatives

Profile: Creative Strategy + Performance Creative + Production Leadership

Role Overview

We are building WinCreatives, TATAM’s creative production unit focused on producing high-performing creator ads at scale for general brands.

We are looking for a Performance Creative Lead to lead the creative strategy of the studio and act as the main bridge between what the client needs and what gets produced.

This person will work closely with clients to understand their business goals, campaign objectives, audiences and creative needs, and translate them into clear creative strategies, briefs, concepts, hooks, scripts and production direction for creators and the internal team.

The role combines hands-on creative strategy with leadership of a small, specialized team. WinCreatives’ core workflows and operating foundations will already be in place; the Lead will be responsible for setting the creative direction, coordinating priorities across Creator Ops and Video Editing, and evolving the way the studio works as client needs and production volume grow.

This is not a role that needs to personally review every asset or manage every creator interaction. The focus is on making sure the right creative strategy is in place, the client and team are aligned, and the work moves in the right direction.

Core Responsibilities

- Own creative strategy for WinCreatives’ clients. Translate client objectives, audiences, campaign needs and performance insights into clear creative strategies and actionable briefs.

- Lead the client’s creative process. Participate in client meetings, understand what they want to achieve, challenge or refine the brief when needed, and turn business and marketing needs into creator-led advertising concepts.

- Develop creative frameworks. Define concepts, hooks, messaging angles, CTAs, scripts, creator guidance and testing approaches that can be adapted and scaled across campaigns.

- Set the creative direction for campaigns. Establish what the team should produce, why, and how different assets and variations should work together.





- Lead the WinCreatives’ team at a high level. Coordinate priorities and workload across Creator Ops and Video Editing, making sure everyone has the context and direction needed to execute independently and that projects are moving on time.

- Partner with Creator Ops. Define the type of creators, filming approach, raw footage and creative inputs needed for each campaign so the team can source, brief and manage creators effectively.

- Partner with the Video Editing team. Provide clear creative briefs, priorities and context so editors can execute and manage revisions efficiently without requiring constant creative supervision.

- Close the performance learning loop. Work with Paid Media and Data teams to understand which hooks, messages, creators and formats are performing and use those learnings to shape future briefs and creative recommendations.

- Identify opportunities for AI and automation. Spot areas where AI can improve creative development, analysis or production workflows, and partner with Data / BI / Automation teams to explore and implement the right solutions.

- Support new clients and pitches. Contribute the creative strategy, concepts and production approach for new-business opportunities and client onboarding.

- Help the studio evolve as it grows. Identify when new creative capabilities, roles or processes may be needed as volume and complexity increase.

Requirements

- 4+ years of experience in performance creative, creative strategy, paid social, UGC / creator advertising, digital creative or similar roles.

- Strong understanding of what makes creative work across Meta, TikTok and YouTube.

- Experience developing creative strategies, briefs, hooks, scripts and messaging for short-form advertising.





- Strong understanding of performance creative principles: hooks, retention, pacing, messaging, CTAs, creative testing and iteration.

- Ability to interpret performance data and turn insights into actionable creative recommendations.

- Strong client-facing skills and the ability to translate ambiguous or broad client requests into clear creative direction.

- Excellent creative judgment and ability to give clear, structured direction to different creative contributors.

- Highly organized and comfortable coordinating multiple clients, campaigns and priorities at the same time.

- Comfortable working with a small multidisciplinary team and leading through clarity and direction rather than micromanagement.

- Excellent English and Spanish, written and spoken.

- Comfortable working with AI tools and collaborating with technical/data teams to improve the way creative work is done.

Strong Plus

- Experience in a performance creative agency, UGC studio, paid social team or mobile/app growth environment.

- Influencer / creator marketing experience.

- Experience working across multiple countries and markets.

- Experience connecting creative performance data with future creative strategy.

- Hands-on knowledge of video production or editing workflows.

What Success Looks Like

1. Strong Creative Strategy: Clients receive clear, relevant creative recommendations that translate effectively into creator briefs and finished ads.

2. Client Alignment: Creative direction is agreed early, reducing unnecessary back-and-forth later in production.

3. Performance Learning: Campaign learnings consistently inform future briefs, hooks, formats and creative tests.

4. Smooth Team Coordination: Creator Ops and Video Editing have clear priorities, context and direction and can execute independently.

5. Scalable Creative Output: WinCreatives can increase production volume while maintaining clarity, consistency and creative quality.

6. Client Confidence: Clients increasingly trust WinCreatives’ creative judgment and recommendations and delegate more creative decision-making to the studio.

📌 Creative Strategy (España)
🏢 tatam Digital
📍 España