Carrots is a fast‐moving studio building and scaling consumer subscription apps (iOS/Android). We manage meaningful monthly budgets and operate with a strict payback mindset. Asegúrese de que toda la información de su solicitud está actualizada y en orden antes de inscribirse en esta oportunidad. We're now hiring a Senior User Acquisition Manager to own performance across Google & Meta, engineer smarter conversion signals with our data team, and expand into ASA/ASO and organic TikTok. This is a high‐leverage role: you'll take what's founder‐led today and turn it into a repeatable, capital‐efficient acquisition engine. WHAT YOU'LL OWN (Your Mission)
* Profitably scale paid growth across Google Ads and Meta Ads, hitting +10% MoM growth while protecting payback.
* Signal engineering with our data analyst: choose/weight the right conversion events (trial starts, weekly renewal, revenue, predicted LTV), implement value‐based bidding, and feed better optimization signals to ad platforms.
* Cash discipline & reporting: treat spend like it's your own; instrument clean weekly reporting (CAC, ROAS, LTV:CAC, payback by app/geo/cohort) in Looker.
* Channel expansion: pilot Apple Search Ads and lead ASO experiments (metadata & creative/store assets), plus coordinate organic TikTok via a creator‐outreach intern.
* Creative direction (performance) : brief a junior motion designer for Meta video tests; drive a tight hypothesis → creative → results loop. WHAT SUCCESS LOOKS LIKE (90 Days)
* Google: lower blended CAC and shorten payback by improving keyword mix, auction strategy, and conversion schema.
* Meta: launch structured tests (audiences x creatives x placements), reach stable CPAs with a clear path to scale.
* Measurement: live Looker dashboards (daily pacing, weekly cohort ROAS, payback view) and a single source of truth across AppsFlyer,



BigQuery, RevenueCat, Firebase, Amplitude.
* Playbook: documented testing cadence (weekly) and budget reallocation rules.

WHAT YOU'LL DO
(Day‐to‐day)
* Build/optimize Google Search campaigns for multiple apps (non‐UAC setup with deep links; measured via AppsFlyer).
* Design, launch, and scale Meta (campaign structure, creative testing matrix, value‐based bidding).
* Partner with the Data Analyst to test proxy events and predicted LTV (e.g., scoring trials, early‐signal models).
* Run ASA pilots; own ASO roadmap (keyword strategy, Product Page Optimization, custom store listings, screenshots/video iterations).
* Manage a creator‐outreach intern (TikTok organic + UGC partnerships on pay‐per‐view/desired KPI).
* Own weekly growth review: insights, actions, reallocations---no vanity metrics. WHAT YOU MUST HAVE (Hard Requirements) These are non‐negotiable. If you don't check all of them, please don't apply.
* Mobile apps only, consumer subscriptions. Your track record is in consumer subscription apps (non‐gaming).
* Hands‐on budgets & results. You have directly managed €100k+/month across Google Ads + Meta Ads for consumer subscription apps and can share metrics (CAC, payback, LTV:CAC).
* Meta Ads expertise. You've launched and scaled Meta for mobile apps (creative testing, audiences, value optimization, ATT/SKAdNetwork‐aware measurement).
* Google Ads for apps. Deep knowledge of search intent, RSAs, negatives,



account structure, and event/goal design for app flows.
* MMP proficiency. Strong with AppsFlyer (or Adjust), including in‐app event mapping, SKAdNetwork/ATT constraints, and cost ingestion.
* Analytical rigor + reporting. You've built actionable dashboards (preferably Looker) and make decisions from cohort/LTV data, not screenshots.
* Owner mindset. Frugal with spend, relentless on payback, and comfortable being challenged with data. NICE‐TO‐HAVE (Great to see)
* ASA & ASO hands‐on experience.
* Familiarity with BigQuery and collaborating on models (you don't need to code; you must spec and QA).
* Experience with RevenueCat (subscriptions), Firebase (events/remote config), Amplitude (funnels).
* Experience mentoring juniors (design, interns) and building test calendars HOW WE WORK
* Stack: AppsFlyer, BigQuery, Looker, RevenueCat, Firebase, Amplitude.
* Cadence: Daily pacing; weekly experiments & reviews; monthly strategy resets.
* Culture: High speed, high standards, zero drama. We spend every euro like it's our own.

WHAT WE OFFER
(Compensation & Benefits)

We offer
a high-impact, high‐autonomy role with a reward structure aligned to the company's growth in Barcelona.
* Competitive Compensation: We provide a competitive base salary dependent on your experience.
* Performance Bonus: Opportunity for a Quarter Performance Bonus of up to 45%, tied to critical UA KPIs.
* Long‐Term Alignment (Equity):

We offer
the option to include equity in your total compensation package, structured via a vesting plan, typically initiated after a successful introductory period.
* Flexibility & Time Off: Adaptable

working hours
, 25 days annual leave, and 1 month of 'work from anywhere' outside of Spain.

📌 Senior User Acquisition Manager (Barcelona)
🏢 Carrots
📍 Barcelona