Our client is an innovative B2B SaaS company transforming how heavy industries monitor critical assets and optimize complex physical operations. Their proprietary cloud platform brings predictive intelligence and operational efficiency to sectors including chemical manufacturing, refining, industrial gases, and heavy fabrication

By placing artificial intelligence at the very core of their go-to-market strategy, the company is accelerating its integral expansion and modernizing industrial operations In this pivotal onsite role based in Madrid, you will bridge product innovation and sales execution, steering demand generation and scaling commercial reach with full strategic autonomy

Main Responsibilities

- Spearhead the overarching B2B marketing roadmap and ensure close synergy with executive leadership, sales, product, and engineering teams
- Oversee and allocate the departmental marketing budget to secure optimal return on investment while presenting quarterly OKRs and performance updates to the CEO
- Steer external agency relationships across graphic design, web development, video production, public relations, and paid performance marketing
- Build, orchestrate, and optimize autonomous artificial intelligence agents and automated workflows to accelerate technical content generation, competitive research, and campaign deployment
- Translate sophisticated industrial software functionalities into distinct value propositions, packaging options, and persuasive sales battlecards
- Design and execute end-to-end Account-Based Marketing strategies targeting high-value enterprise accounts and sector trade events
- Oversee targeted LinkedIn Ads campaigns across top-of-funnel acquisition and retargeting tiers to deliver qualified opportunities




- Supervise lead tracking and lifecycle progression in Salesforce from initial capture to sales-qualified status alongside the commercial group
- Guide the technical content and go-to-market editorial plan through customer case studies, commercial brochures, interactive one-pagers, webinars, and executive LinkedIn visibility
- Coordinate corporate participation in international industry trade fairs and summits, managing stand operations, keynote presentations, and qualified post-event follow-ups
- Evaluate user engagement and funnel efficiency using Google Analytics and Hotjar to implement ongoing conversion rate improvements

Core Skills/Experience

- Over two to three years of demonstrated experience spearheading marketing strategies within B2B SaaS businesses focused on industrial or process manufacturing markets
- Track record of accelerating commercial growth and scaling SaaS operations from early expansion to significant market presence
- Deep familiarity with industrial asset monitoring ecosystems, customer operational pain points, and complex enterprise software buyers
- Hands-on expertise in Account-Based Marketing, inbound lead generation funnels, and data-driven B2B digital acquisition campaigns
- Proficiency in essential commercial platforms including Salesforce, LinkedIn Campaign Manager, Sales Navigator, and Google Analytics




- Advanced capability deploying generative artificial intelligence systems and autonomous agents to power daily marketing workflows and data insights
- Skill in translating deep technical concepts into accessible, high-impact stories for plant managers, maintenance heads, and executive directors
- Background organizing industrial trade show showcases, commercial speaker agendas, and external vendor partnerships
- Full Professional proficiency in both English and Spanish to lead international content initiatives and speak at global events
- High degree of autonomy, commercial agility, and outstanding interpersonal qualities to build strong trust with internal and external partners

What's on offer

- High-impact leadership position with direct reporting to the CEO and broad strategic exposure across the entire organization
- Cutting-edge working environment with daily integration of generative artificial intelligence agents and state-of-the-art automation tools
- High level of professional autonomy to balance macro-level strategy with agile tactical execution in a forward-thinking tech company
- Opportunity to deliver measurable influence on business revenue while collaborating side by side with product and sales leaders

Our recruitment process

- Step 1: Interview with our Recruiter to get to know you better
- Step 2: Comprehensive interview with leadership stakeholders to dive deep into strategic vision, technical product storytelling, and execution framework
- Step 3: Final alignment conversation with the Team

At Babel Profiles, we believe in talent beyond labels. This opportunity is open to all qualified candidates, and we are committed to ensuring equal opportunities regardless of gender, gender identity, background, or origin.

📌 Digital Marketing ManagerB & Industrial Tech) (Madrid)
🏢 Babel Profiles
📍 Madrid