1- Who are we? PARIS/64 is one of the fastest-growing Spanish women’s fashion brands online, with a strong international presence. We are a young and dynamic team of digital natives, with a clear focus on scalability and working towards objectives. Founded in 2019, we manufacture our own products in Spain, taking care of every step of the process with a firm commitment to excellence and responsibility.

2- . What will your mission be? We are looking for an E-commerce Growth Manager with deep technical specialisation in digital marketing and e-commerce , in a full-time, on-site position at our offices in Madrid or Zaragoza .

We are not looking for a generalist or a strategic director. We are looking for a specialist who masters the tools and the data first-hand : someone who builds, measures, tests and optimises, and who can audit any agency with superior technical judgement. The role is accountable for the growth and profitability of online revenue , reports directly to management and works closely with Marketing (Brand & Content, Influencers, and Events & PR).

Main responsibilities

Paid media

- Technically lead Meta Ads and Google Ads strategy and execution together with the agency: account structure, bidding, budgets, audiences, and Advantage+ and Performance Max campaigns.
- Design and run an ongoing creative testing system, including amplifying influencer content through paid partnership ads.
- Allocate investment by channel based on MER, CAC and contribution margin, not on platform-reported ROAS.

Measurement and data

- Ensure reliable end-to-end tracking: GA4, Google Tag Manager (client and server-side), Meta Conversions API and Google Enhanced Conversions.
- Build the dashboards and weekly reporting: revenue, MER, CAC, conversion rate, average order value, repeat purchase and customer lifetime value.
- Design incrementality tests to measure the real impact of each channel.

Conversion and website

- Lead conversion rate optimisation on Shopify: funnel analysis, A/B tests, product pages, navigation and checkout.




- Manage the e-commerce team, steering website operations towards growth: commercial calendar, launches and merchandising.

CRM and retention

- Develop CRM in Klaviyo or similar: automations, segmentation, email and SMS, repeat purchase and customer value, connecting store customers with the website.

3- Requirements

- At least 6 years of hands-on experience in growth, performance marketing or e-commerce at DTC brands, ideally in fashion, luxury or lifestyle.
- Direct management of significant paid media budgets, with proven results in revenue and profitability.
- Expert command of Meta Ads Manager, Google Ads, GA4, Google Tag Manager, Shopify and Klaviyo or equivalent tools.
- Advanced technical knowledge of tracking and attribution: server-side tagging, Conversions API, attribution models and their limitations.
- Very strong analytical skills: funnels, cohorts, LTV, CAC, MER and profitability analysis by channel. Advanced Excel or Google Sheets.
- Hands-on: used to working directly in the tools, not just supervising.
- Experience auditing and managing agencies.
- High level of English (C1 or above), essential: you will work daily with our international markets (Europe, USA and Japan), partners and suppliers in English.
- Nice to have: SQL, BigQuery, Looker Studio, CRO and testing tools, international e-commerce experience and experience at brands with physical stores.

4- Selection process The process will include a technical case study based on real PARIS/64 data: an account diagnosis and a proposal of concrete actions. We will especially value technical depth and the ability to reach actionable conclusions from data. 5- What do we offer?

- Permanent contract, full time.
- On-site position at our offices in Madrid or Zaragoza.
- Fixed + variable compensation linked to online revenue and profitability targets.
- Become the technical reference for a key business area at a brand in full international growth, with real autonomy and responsibility.

If you want to join a brand in full international expansion and become the technical reference for its online growth, we would love to meet you!

📌 E-commerce Growth Manager (Digital Marketing) (Zaragoza)
🏢 PARIS64
📍 Zaragoza