Experteer Overview In this role you own Guesty's email and lifecycle marketing program end-to-end, shaping processes, data flows, and deliverability.

You will integrate email, Pendo in-product experiences, SMS, and sales sequences to deliver cohesive journeys.

You'll build from a rebuild, optimize databases, and drive measurable conversions through cross-team collaboration.

This is a build-and-fix position focused on impact, efficiency, and scalable operations in a fast-growing startup.

Compensaciones / Ventajas • Own the email and lifecycle program end-to-end (process, data, deliverability, cross-team governance) • Design and build the infrastructure and processes, not merely execute campaigns • Orchestrate cross-channel journeys (email, Pendo, SMS, sales sequences) for cohesive experiences • Identify opportunities to improve conversions, deliverability, and database growth; translate into prioritized projects • Design and run the end-to-end campaign intake and delivery process across content, design, and ops • Develop and manage complex HubSpot workflows (trigger logic, segmentation, QA) • Maintain mailability and database health (deliverability best practices, hygiene, sender reputation, re-permissioning)



• Measure impact with BI to link engagement to downstream revenue • Increase efficiency using AI and automation to accelerate repeatable processes • Collaborate with cross-functional teams and own delivery end-to-end Responsabilidades • Deep, hands-on HubSpot expertise (admin-level a strong plus) • Operations mindset with design of processes, docs, and tooling for efficiency • Ability to spot opportunities and convert them into actionable projects • Holistic, cross-channel thinking for unified customer journeys • Strong communication and stakeholder management; proactive risk flagging • Strong business acumen and work ethic; ownership of outcomes • Campaign operations experience with complex workflows and cross-team coordination • Solid understanding of email deliverability, mailability, CRM integrations (Salesforce, enrichment, validation) • Working knowledge of email privacy laws (GDPR required; CAN-SPAM, etc. preferred) • Lifecycle marketing experience (onboarding, nurture, re-engagement, win-back) • B2B SaaS marketing experience • English proficiency with at least 3 years in an English-speaking work setting Requisitos principales •

📌 Email & Lifecycle Operations Manager (Hubspot) (Barcelona)
🏢 Guesty
📍 Barcelona