Seniority Level: Executive

Key Responsibilities
* Full responsibility for the steering and performance of the sales team within the ON Trade and convenience channel.
* Define strategic plans for the channel and execute them in line with company priorities.
* Lead key account relationships and negotiate major commercial agreements.
* Full responsibility on Trade Marketing, Tech Services and Events departments.
* Lead by example: Develop the team and manage talent.
* Toguether with tech sales and business intelligence teams, define, analyse and track the main commercial and productivity KPIs.
* Close collaboration with other departments like logistitics, digital transformation and marketing.
* As a member of the local Management Committee (MANCOM), contribute to strategic business decisions. Candidate Profile




* Senior leader with 10+ years of experience in leading teams and specifically 5+ years in HoReCa / On-Trade sales, preferably in beverages, FMCG, or premium brands
* Strategic thinker with a hands-on execution mindset
* Proven ability to lead sales teams and drive sustainable growth
* Strong network and understanding of the ON Trade market is a plus
* Strong background in distribution development, trade execution, and key account management
* Excellent negotiation, analytical, and communication skills
* Fluent in both Spanish; and English
* Willingness to live in or relocate to Tenerife (Canary Islands) #J-18808-Ljbffr

📌 ON TRADE DIRECTOR (Oviedo)
🏢 Cervecera de Canarias
📍 Oviedo