OverviewIn this role you will drive integrated, multi-channel demand generation programs for PTC's automotive vertical.

You'll work closely with Sales and cross-functional partners to build scalable campaigns that generate qualified pipeline and support revenue goals.

You will translate industry trends into high-impact marketing programs and optimize campaigns for conversion and quality.

This position offers hands-on execution, ownership of the funnel, and opportunities to influence how we engage target accounts and personas.

You will contribute to a data-driven, collaborative marketing culture in a general tech company.

ResponsabilidadesPlan and execute industry-specific, multi-channel campaigns across email, paid social, digital ads, webinars, events, and content syndication

Build and manage campaign infrastructure including landing pages, content offers, audiences, and nurture tracks

Maintain an always-on nurture motion and retargeting to move buyers through the funnel

Partner with Marketing Ops/Sales Ops to ensure proper lead routing and lifecycle management, and review lead quality

Contribute to lead scoring and workflow improvements

Track, analyze, and optimize performance against KPIs (MQLs, SQLs, pipeline,



CAC/ROAS) and adjust targeting, creative, and channel mix

Create dashboards and reports to communicate results to stakeholders

Coordinate creative briefs and production workflows with internal teams and external partners

Collaborate with Sales and cross-functional teams to align campaigns with revenue priorities and coordinate integrated programs

Requisitos principales3–6 years in B2B demand generation / growth marketing (Software/SaaS or complex solutions a plus)

German professional level

Proven experience executing multi-channel campaigns and optimizing with data

Knowledge of lead lifecycle concepts (MQL/SQL), nurturing, and retargeting

Experience partnering with Sales and cross-functional teams to deliver pipeline

Strong project management; familiarity with structured work processes

Marketing automation + CRM familiarity; dashboards/analytics experience (Salesforce, Qlik, Microsoft Office); familiarity with AI tools data-driven decision making cross-functional collaboration strong communication

Marketing automation

CRM familiarity

Salesforce

📌 German Speaking Demand Generation Specialist (Barcelona)
🏢 Ptc
📍 Barcelona