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* Designed and developed data pipelines to integrate multiple customer touchpoints. Established data governance and data quality processes.
* Enabled accurate, reliable and actionable customer insights.
* Supported product teams in requirements gathering and definition.
* Aligned CDP capabilities with business objectives.
* Enabled customer engagement and loyalty campaign use cases.
* Supported personalized merchandising initiatives at store level.
* Collaborated with cross-functional teams including IT, Marketing, Product and Retail Operations. Ensured successful adoption and scalability of the platform. Context
* Strong communication and stakeholder management skills required.
* End-to-end product lifecycle involvement across Customer, Loyalty and In-Store Micromerchandising domains. Technical skills Languages




* Led the onboarding of a Customer Data Platform (CDP).
* Designed and implemented data ingestion and integration flows.
* Ensured a unified and consistent view of customer information across multiple sources. Managed activities across the full product development lifecycle.
* Covered Customer, Loyalty and In-Store Micromerchandising domains. Project outcomes
* Delivered a centralized and reliable source of customer data.
* Enhanced personalization strategies across the organization.
* Optimized loyalty programs and customer engagement initiatives. Enabled data-driven decision making. xqysrnh
* Improved accessibility and consistency of customer information.

WE OFFER
* Full-time Freelance contract
* Rate: €240 per day + VAT (according to the experience provided)
* Long-Term Project

📌 LM-Perfil Business Analyst CDP (Comunidad de Madrid)
🏢 Zohorecruit
📍 Comunidad de Madrid