We are looking for an experienced Retail Sales Manager to lead the performance of a network of stores and support our store teams in delivering an outstanding customer experience. This role is idóneo for someone who has grown within retail, understands the day-to-day reality of store operations, and enjoys spending time in stores coaching teams, improving commercial execution and driving sales results. As a Sales Manager, you will be responsible for ensuring that every store under your responsibility achieves its commercial objectives while maintaining excellent operational standards and an exceptional customer experience.

Key Responsibilities
• Manage the commercial performance of a portfolio of stores, ensuring sales, productivity and profitability targets are achieved.
• Spend the majority of your time visiting stores, supporting Store Managers and their teams through coaching, feedback and hands-on guidance.
• Develop Store Managers by helping them improve team performance, customer service, sales techniques and operational excellence.
• Monitor key retail KPIs such as sales, conversion, average ticket, UPT and productivity, creating action plans to improve results.
• Ensure consistent execution of Visual Merchandising standards, promotions, launches and commercial initiatives across all stores.




• Partner with Store Managers on stock management, replenishment and product availability to maximize sales opportunities.
• Support recruitment, onboarding, performance management and talent development together with the HR team.
• Foster a high-performance culture focused on customer experience, team engagement and commercial excellence.
• Collaborate closely with Visual Merchandising, HR, Product and other internal teams to ensure smooth store operations. What we're looking for
• Previous experience managing multiple retail stores as an Area Manager or similar role.
• Solid background in store operations with hands-on retail experience. Applications without retail store management experience will not be considered.
• Experience leading and developing Store Managers and retail teams.
• Strong understanding of retail KPIs and commercial performance.
• Excellent leadership, coaching and communication skills.
• Hands-on, proactive and comfortable working in stores on a regular basis.
• Fluent English is required.
• Availability to travel frequently within the assigned area. If you are passionate about retail, enjoy being close to store teams and thrive in a fast-paced, customer-focused environment, we'd love to hear from you.

📌 Retail Area Manager Iberia (Barcelona)
🏢 Desigual
📍 Barcelona