Natulim is a fast-growing European brand of eco-friendly cleaning products. Our ambition is to becomethe leading eco-cleaning brand in Europe, building a strong, innovative and consumer-centric DTC brand.
Our flagship product,biodegradable laundry detergent sheets, offers a simpler and more sustainable alternative to traditional laundry detergents.
We currently operate across several European markets, and our growth is driven by aDTC, data-driven and highly performance-oriented approach, combining Shopify, acquisition, content, CRM and a culture of continuous experimentation.
We are a young, international andremote-firstteam, where everyone has a high level of autonomy and ownership. We are now looking to accelerate our growth inRomania, a strategic market for Natulim.
The RoleWe are looking for ahighly creative, performance-driven and business-orientedperson to lead Natulim's growth in the Romanian market.
The main growth engine for the market will becreating, testing and optimizing our advertising creatives. We are therefore looking for someone who can turn consumer insights intocreative angles, advertising concepts and content that drives sales .
You will combinecreativity and data analysis : understanding what works, identifying why it works, developing new hypotheses and continuously evolving our creative system.
We are not simply looking for someone who can manage an ecommerce business. We are looking for someone who candeeply understand the Romanian consumer, identify new communication angles and turn creativity into business growth.
Your ResponsibilitiesRegularly analyze campaign and creative performance to identify theangles, hooks, formats and messagesthat drive results.
Identify new creative opportunities based ondata, consumer insights, trends, competitors and Romanian culture .




Develop new creative hypotheses and propose new advertising concepts adapted to the Romanian market.
Createcreative briefsand collaborate with internal teams, creators and partners to produce new ads.
Develop and test differentangles, hooks, formats, messages and value propositions .
Identify the elements that make a creative successful and turn learnings into new iterations.
Gradually build ascalable creative systemcapable of continuously generating new ideas and creatives for the Romanian market.
Stay up to date withRomanian DTC brands, social media trends and new creative approaches .
Work closely with the Paid Media team to turn creative insights intoprofitable growth and acquisition .
Track key acquisition and performance KPIs:CAC, ROAS, CPA, CTR, CVR, AOV, LTV, etc.
Understand the relationship between creative performance, acquisition and ecommerce conversion.
Identify funnel friction points and propose actions to improve overall performance.
Prioritize initiatives based on theirpotential business impact .
Analyze the performance of the Romanian market and turn data into concrete recommendations.
Test, learn, iterate and scale the initiatives that work.
Own and optimize theShopify customer experiencefor the Romanian market.
Identify opportunities to improveconversion rate, AOV and revenue .
Manage and optimize products, collections, promotions, bundles, product pages and landing pages.
Propose and coordinate experiments and A/B tests.




Identify friction throughout the customer journey and work with the relevant teams to solve it.
Ensure an excellent user experience, particularly on mobile.
Continuously adapt the ecommerce experience toRomanian consumer expectations, purchasing habits and market dynamics .
Coordinate CRM campaigns and automations inKlaviyo .
Ensure consistency between acquisition campaigns and the customer journey.
Identify opportunities to improveretention, reactivation and LTV .
Collaborate with the relevant teams to maximize the value generated by each customer.
Adapt CRM messaging and customer journeys to theRomanian market and consumer behaviour .
Develop a deep understanding of theRomanian consumer, including their needs, motivations, objections and purchasing habits.
Adapt messaging, creatives and value propositions to the Romanian market.
Identify new growth opportunities and help establish Natulim as a leading eco-cleaning brand in Romania.
Develop a strong understanding oflocal competitors, DTC brands, market trends and cultural specificities .
Identify opportunities to differentiate Natulim within the Romanian cleaning and sustainability market.
Work autonomously while collaborating closely with the central team based in Spain.
About YouExperience inDTC ecommerce, Growth, Creative Strategy, Performance Marketing or a similar environment .
Strong creative mindset and the ability togenerate ideas, angles and advertising concepts .
Strong understanding ofMeta Ads and the main Performance Marketing channels .
Ability to analyze performance and turn data intocreative and business insights .
Strong understanding of key KPIs such asCAC, ROAS, CTR, CVR, AOV and LTV .
Hands‑on experience withShopify or another ecommerce platform, ideally in a

📌 Creative Strategist E-Commerce (Madrid)
🏢 Natulim
📍 Madrid