OverviewAs Digital PR Manager for European Markets, you will adapt Preply's general digital PR playbook for Spain and France, driving visibility and trust across ES and FR.
You'll own multi-market campaigns, manage online reputation, and collaborate with cross-functional teams to build a durable authority moat in search and LLM-driven discovery.
This role combines strategic leadership with hands-on execution to accelerate growth in key European markets.
You'll be instrumental in shaping Preply's digital authority as the company scales globally.
Compensaciones / Beneficiosmonthly lessons allowance on Preply.com
Learning & Development budget
health insurance
relocation package to Barcelona
time off for self-development
mental health support platforms
ResponsabilidadesOwn end-to-end Digital PR & Reputation playbook and operations for Spain and France, adapting to local dynamics
Design and run data-driven DPR campaigns and link magnet initiatives to boost domain authority
Manage online reputation across key European platforms and coordinate responses
Lead agency relationships and manage market-level budgets with KPI-driven optimization
Collaborate with Content, SEO, Brand,



and Product to localize global assets for regional campaigns
Track market shifts, algorithm changes, and competitor moves to recalibrate tactics
Contribute to playbook development by documenting learnings and sharing market-specific insights
Requisitos principales5+ years in Digital PR, earned media, or online reputation with proven impact on visibility
Experience owning or contributing to multi-market strategies and adapting playbooks
Solid understanding of how earned coverage, link acquisition, and reputation signals affect Google Search and LLMs
Proven ability to manage agencies and budgets with clear scope and accountability
Collaborative by default, with ability to align cross-functional teams around campaigns
Critical thinker able to operate in dynamic markets and maintain disciplined execution
Experience in ES and FR markets is a strong advantage; Spanish language required
collaborative
critical thinking
discipline under ambiguity
data-driven DPR
link magnet initiatives
Google Search optimization

📌 Digital Pr Growth Manager (Barcelona)
🏢 Preply
📍 Barcelona