OverviewIn this role you will own the multi-year brand strategy for gastroenterology indications and lead cross-functional execution to maximize commercial impact.
You work closely with Global Marketing and affiliate teams to shape plans, coordinate resources, and engage key external stakeholders.
You will manage brand resources, budget, and training to ensure compliant, effective campaigns.
This is a strategic, autonomous role within a global, AI-powered biopharma environment that prioritizes patient outcomes and scientific excellence.
Compensaciones / Beneficiosemployee benefit programs
ResponsabilidadesShape and own the multi-year brand strategy for the assigned indication, including lifecycle management and business planning
Influence and co-create with General Marketing to shape global plan strategies and ensure local implementation
Lead cross-functional execution with Medical Affairs, Market Access, Public Affairs, Communication, Business Excellence and Sales
Develop and deliver promotional materials, tools, and resources for the field force with brand consistency and compliance




Supervise the A&P; budget to maximize ROI and optimize marketing investments
Engage with key external stakeholders (KOLs, Scientific Societies, Patient Associations) to gather insights and strengthen brand positioning
Lead marketing training plans for current team and new hires in collaboration with Medical
Monitor market dynamics and competitive landscape to identify opportunities and threats
Ensure compliance with regulatory, legal and ethical requirements in all marketing activities
Requisitos principalesEstablished experience in Product Management or Marketing with a track record of leading business plans and cross-functional teams
Experience in the gastroenterology therapeutic area
Prior experience as a sales representative/MSL or in market access roles
Cross-functional collaboration
Strategic influence
Autonomy and results-orientation
Brand strategy and planning
Lifecycle management
Budget management and ROI optimization

📌 Product Manager (Barcelona)
🏢 Sanofi
📍 Barcelona