OverviewIn this role you own the CRM and lifecycle strategy for Glovo, leading a small but impact-driven team to drive engagement, activation and retention across the user journey.
You collaborate with tech, data, design and brand to deliver personalized, multichannel campaigns that scale.
You will shape experimentation and use data to lift customer lifetime value, while staying ahead of lifecycle marketing trends.
This is an opportunity to influence how millions of users become loyal ambassadors for the brand.
Compensaciones / Beneficiosequity plan
private health insurance
monthly Glovo credit
discounts on transportation and food
discounted gym memberships
versátil work options (two days remote, up to three weeks anywhere)
ResponsabilidadesOwn and drive the CRM automated marketing strategy across onboarding, engagement, reactivation and retention
Define and optimize multi-channel campaigns (email, push, in-app) to maximize engagement
Lead and develop a team of 3 lifecycle specialists
Collaborate with tech, data,



design and brand to ensure scalable, effective strategies
Leverage new technologies for personalization, segmentation and process optimization
Use data-driven insights to improve messaging and overall lifecycle strategy
Test ideas and stay ahead of lifecycle marketing trends
Requisitos principalesExperience: 8+ years in lifecycle marketing or CRM with strong segmentation and automated journeys
Proficiency with marketing automation tools (e.g., Braze, HubSpot, Salesforce)
3+ years collaborating with analysts and data teams
People management experience leading CRM specialists
Experience with CRM operations and systems assessment
Strategic thinker with attention to detail
Collaborative, excellent communication and stakeholder management
Hands-on, fast learner who can adapt to different business contexts
collaborative
stakeholder management
problem solving
Braze
HubSpot
Salesforce

📌 Head Of Crm (Barcelona)
🏢 Glovo
📍 Barcelona