We are Merlin Digital Partner
, a leading consultancy specializing in IT and digital talent acquisition with over 10 years of experience. We have helped scale top companies such as
Wallapop, Glovo, Banc Sabadell, and Factorial
, among others.
Focused on
humanizing and streamlining recruitment processes
, our goal is to transform companies by bringing in
top talent
. We stand out for
deeply understanding each partner's reality
, not only their needs but also their essence.
Our partner
is a
fast-growing healthtech company
with HQ in BCN and more than **** employees.
The Mission:
As a
Head of Performance
you will lead and scale multi-channel marketing efforts across Europe. This role is perfect for a data-driven leader who's passionate about growth, performance, and managing high-impact teams. You'll be at the center of a fast-moving, cross-functional environment, crafting strategy, driving innovation, and delivering measurable results at scale.
The Role:
Performance Ownership:
Lead and scale performance marketing activities across channels such as Meta, TikTok, Google, and others.
Strategic Leadership:
Define the overall strategy, oversee budget allocation, and drive execution across 10+ markets.
Team Management:
Lead, mentor, and grow a team of performance marketing specialists.
Optimization & Testing:
Design and execute testing frameworks, attribution models, and full-funnel optimization strategies.
Cross-functional Collaboration:
Work closely with creative, data, product, booking, and sales teams to drive end-to-end growth.
Scalability & Tracking:
Enhance automation, tracking systems, and performance reporting to support scaling efforts.
Platform Partnerships:
Collaborate directly with Meta, TikTok,



and Google to identify and leverage new growth opportunities.
Reporting:
Present performance insights and results to senior leadership and key stakeholders.
What we are looking for:
Experience:
6+ years in performance marketing, with a strong focus on optimizing CAC, maximizing ROI, and driving revenue growth.
Leadership:
Proven ability to lead and develop high-performing teams.
Channel Expertise:
In-depth experience managing Meta, TikTok, Google Ads, and executing full-funnel growth strategies.
Analytical Skills:
Strong understanding of data analysis, attribution models, and media mix optimization.
Tools:
Hands-on experience with BI tools such as Tableau or Looker, along with advanced spreadsheet capabilities.
Communication & Mindset:
Clear communicator with a strategic approach and strong execution focus.
Languages:
Fluent in English and spanish
Nice to have:
Education:
Degree in Engineering, Computer Science, or a related technical field, or equivalent practical experience.
Industry Experience:
Background in the beauty, wellness, or healthcare sector.
Languages:
Proficiency in one or more of the following languages: German, Dutch, French, Swedish, Italian, or Spanish.
What we offer:
Impact:
Join a company where performance marketing is at the core of the business, driving overall success.
Scale:
Lead high-impact, large-scale campaigns across 10+ countries, strengthening our position as a leading DTC player.
Support:
Work alongside top-tier creative, development, and design teams, with strong support from Meta, TikTok, and Google.
Culture:
Be part of a dynamic and forward-thinking team focused on growth, performance, and delivering meaningful results.
(This vacancy is 100% on-site in Barcelona)
Are you ready for the challenge? Apply now

📌 Head Of Performance (Laza)
🏢 Merlin Digital Partner
📍 Laza