Role Description:
Lead and elevate how adidas shows up within JD Sports Spain and across other key EU markets, delivering best in class, culturally relevant brand activation that drive both brand heat and commercial performance.
As Partner Brand Marketing Manager, you will own the end-to-end marketing strategy and execution for adidas within the Spanish Market – positioning JD as the key retail partner for adidas across sportswear and lifestyle. You will translate global and EMEA adidas initiatives into impactful local campaigns, ensuring consistency while unlocking opportunities that connect with the Spanish consumer.
Working at the intersection of brand and retail, you will lead the development of integrated, omnichannel campaigns across retail, digital, social, paid media and experiential – bringing adidas stories, product and key moments to life within JD. You will collaborate closely with adidas stakeholder, JD HQ and local teams to deliver impactful execution.
The role requires a commercial, and strategic mindset, combined with strong executional excellence. You will use consumer insights, cultural trends and performance data to shape campaigns that not only elevate brand perception but also deliver measurable impact.
Ultimately you will play a critical role in building the adidas brand in the Spanish Market, delivering standout brand experiences that connect with consumers and drive sustained growth.
Location – Madrid
Working hours – 39 hours.
Responsibilities:
Own the end-to-end marketing strategy and execution for the adidas brand at JD.
Adapt General and EMEA wide campaigns into locally relevant campaigns.
Work with the UK team to deliver best in class omni channel activations across retail, digital, social, paid media and IRL moments.




Ensure consistency of adidas brand expressing whilst tailoring campaign to Spanish consumer insights and cultural moments.
Act as the key point of contact between adidas, JD HQ, and the local market team.
Build and strengthen the strategic partnership with adidas in market, identifying local brand opportunities.
Collaborate cross functionally with internal teams, and external agencies to deliver seamless campaign execution.
Own and manage the allocated marketing budget, ensuring efficient investment, optimisation and maximum ROI.
Champion a consumer first mindset, delivering engaging and culturally relevant brand experiences.
Dedicated to Spain as core market, whilst supporting execution across key EU markets where required.
Establish a strong feedback loop with adidas and HQ team sharing insights on Spanish consumer, trends etc.
Continuously analyse local market and cultural trends to inform strategy, ensuring campaigns remain relevant and resonate with Spanish audience.
Track, analyse and report on brand performance and campaign effectiveness, using data driven insights to optimise future activity.
Skills and Experience:
• Relevant experience in a marketing role working with brands on a global/regional/international level.




• Proven skills delivering brand growth through consumer initiatives - developing and managing brand marketing with execution experience across the full marketing mix.
• Strong understanding of the touchpoint & media landscape relevant to JD consumers.
• Adept at driving cross-functional teams effectively, able to work in matrix organisations.
• Good project management experience, managing internal stakeholders, agencies, customers, and other external partners. Ability to manage multiple campaigns simultaneously.
• Demonstrated organisational, planning, and analytical skills.
• Excellent written and verbal communication skills, including in brief & presentation writing.
• Highly proficient with all relevant computer software MS office, Keynote etc.
• An understanding and interest in sports lifestyle & youth culture preferred, coupled with a good understanding of the JD brand.
• Proficiency in multiple languages, including Spanish and English (additional European Languages are a plus).
• Retail experience is an advantage.
What we offer:
We know our employees work tirelessly to make JD sports the success it is today and in turn, we offer them some amazing
benefits
:
Hybrid Work
Staff Discount on qualifying purchases across Group retail stores and online
Personal development opportunities to learn and develop at work
Continuous professional development in hard and soft skills
And... much more
The Company:
Since founded in ****, JD Group has achieved remarkable growth through rapid global expansion. We have become the leading omnichannel retailer of Sports Fashion, Street & Premium Fashion, Outdoors and Gyms with over 60,000 colleagues over 3,400 stores across several retail fascia's in over 30 markets around the world.
We are an equal opportunities employer who embrace

📌 Partner Brand Marketing (Madrid)
🏢 Jd España
📍 Madrid