Marketing Operations
Description -
About HP
HP is building the future of work—helping people and organizations create, collaborate, and grow in a more flexible, connected, and sustainable world. Our Marketing organization plays a critical role in driving demand, accelerating growth, and ensuring consistent, high?impact execution across businesses, regions, and channels.
Role Overview
Marketing Operations is the
engine that enables marketing to scale
. This role is responsible for simplifying, automating, and governing the operational backbone of marketing—ensuring that strategies translate into efficient execution, measurable impact, and compliant delivery.
The Marketing Operations Manager partners closely with Marketing, GTM, COE teams to drive AI workflow design and adoption through
process excellence, data integrity, and operational rigor
, freeing marketers to focus on customer impact and growth and ensuring full realization of MGO in funnel creation
Key Responsibilities
Marketing Process & Execution Excellence
Design, optimize, and govern end?to?end marketing processes (planning, activation, and measurement).
Ensure consistent execution of campaigns and initiatives across regions, businesses, and channels.
Act as the operational owner for key marketing workflows, build AI-led workflows, ensuring clarity, accountability, and speed.
Tools, Data & Automation
Partner with Marketing Technology and Analytics teams to enable tools, systems, and data that support scalable marketing execution.
Drive adoption and continuous improvement of marketing platforms (planning, automation, reporting).
Leverage automation and AI?enabled capabilities to reduce manual effort and increase operational efficiency.




IP Marketing POC for HP.com – liaison with HP.com team to improve on-page performance, website architecture, AEO/GEO deployment.
Measurement & Performance Management
Establish operational KPIs and dashboards to track marketing effectiveness and execution health.
Support performance reviews by providing clear, actionable insights on spend, activity, and outcomes.
Enable data?driven decision?making across marketing leadership and stakeholders.
Stakeholder Partnership & Enablement
Serve as a trusted operational partner to campaign teams and COEs.
Collaborate cross?functionally with Regional Marketing teams, COEs, Sales Operations and Legal to ensure smooth execution.
Enable marketers through clear guidance, training, and documentation on processes and tools.
Required Qualifications
Bachelor's degree in Business, Marketing, Operations, or a related field.
5+ years of experience in marketing operations, business operations, or a related function within a complex, matrixed organization.
Strong understanding of marketing planning, budgeting, and execution processes.
Experience working with marketing technology platforms, reporting tools, and financial systems.
Proven ability to manage multiple priorities with attention to detail and operational rigor.
Eager to pursue training to keep skills up-to-date
Preferred Qualifications
Experience in B2B, enterprise,



or integral marketing organizations.
Familiarity with marketing automation, demand generation, and campaign operations.
Experience driving process simplification, automation, or transformation initiatives.
Strong executive communication skills and comfort working with senior stakeholders.
Key Skills & Competencies
Operational excellence and process thinking
Financial acumen and deep analytical skills.
Experience with SEO
Data?driven mindset
Cross?functional collaboration
Change management and continuous improvement
Clear, structured communication
Why This Role Matters
Marketing Operations ensures that HP's marketing organization operates as a
scalable, disciplined, and high?impact growth engine
—connecting strategy to execution, creativity to outcomes, and investment to measurable results.
What we offer:
Opportunity to work in an international organization with colleagues coming from all over the world.
Diverse, continued internal growth and career opportunities. Including HP's own learning platform and LinkedIn Learning.
An attractive benefits package:
Health & Life insurance
Lunch at reduced prices at our canteen/ ticket restaurant vouchers
HP product discount
Work life balance / flexible working hours.
Women, Pride, Young employees, Sustainability and DisAbility Just a few of our fantastic global business networks you can get involved with locally.
We also dedicate time and resources to contribute with our community through Corporate Volunteering activities, including our onsite HP Charity day.
Do you like to give back to the community? Then join one of our many volunteering teams or be a part of the incredible HP chari

📌 Marketing Operations (Laza)
🏢 HP
📍 Laza