We power people's progress.
At Preply, we're all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it's creating real impact.
We've just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we're only getting started. As a category-defining company, we're shaping what the future of learning looks like at general scale.
Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.
Meet the team
We're looking for a Growth Marketing Specialist to build content into a scalable, measurable growth channel, driving qualified traffic, improving conversion, and generating pipeline.
You'll sit at the intersection of:
Content & SEO ? qualified traffic and discoverability (search + AI)
Product Marketing ? ICP alignment, messaging, and sales enablement
Growth & Conversion ? turning traffic into pipeline through experimentation
What you'll be doing:
Drive organic growth (SEO, AI & content)
Build and execute a content & SEO roadmap focused on pipeline, not just volume
Identify high-impact opportunities across search and LLM ecosystems (AIO)
Use AI tools (ChatGPT, AirOps) to scale high-quality content without sacrificing editorial standards
Own landing pages & conversion journeys
Create and optimize landing pages, use case pages, and conversion paths




Improve CTAs, UX, and messaging to drive demo bookings and self-serve conversions
Run A/B tests to increase conversion rates across the funnel
Bridge content with product & sales
Ensure content is tightly aligned with our ICP, use cases, and value propositions
Translate product capabilities into clear, compelling messaging
Work closely with Sales to make sure content is directly contributing to pipeline, this is a core part of the role, not an afterthought
Support self-serve & B2B growth
Identify and optimize pathways that convert individual users into B2B leads
Improve product discoverability and onboarding entry points
Measure impact
Own inbound performance: MQLs, SQLs, and pipeline contribution are your north-star metrics
Use GA4, Looker, and Search Console to identify opportunities and prioritize work
What you need to succeed:
Experience in growth, content, SEO, or product marketing (B2B SaaS a plus)
Solid understanding of SEO fundamentals and how content drives traffic
Comfortable using AI tools to scale content production
Data-driven, with a bias toward testing and iteration
Able to connect the dots across Marketing, Product, and Sales
You don't need to have done everything before, but you should have an ownership mindset and care about outcomes, not just outputs.
Why you'll love it at Preply
An open, collaborative,



dynamic and diverse culture;
A generous monthly allowance for lessons on
Preply.com
, Learning & Development budget and time off for your self-development;
A competitive financial package with equity, leave allowance and health insurance;
Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub
Access to free mental health support platforms;
Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;
The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting).
#LI-MP1
Our Principles
Care to change the world
- We are passionate about our work and care deeply about its impact to be life changing.
We do it for learners
- For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
Keep perfecting
- To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
Now is the time
- In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
Disciplined execution
- What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
Dive deep
- We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
Growth mindset
- We proactively seek growth opportunities and belie

📌 B Growth Marketing Specialist (Laza)
🏢 Preply
📍 Laza