Responsable Marketing, hibrido (Valladolid)

Responsable Marketing, hibrido (Valladolid)

06 nov
|
Town Web Design
|
Valladolid

06 nov

Town Web Design

Valladolid

The Quick VersionHave you ever seen a company create their own National Holiday as part of its marketing efforts? Town Web Hey Gov RemoteFull-time contractor We did Speaking of silly stuff, we even wrote and produced our own comedic commercial about the real pains that our customers have, and it helped make one of our tools the fastest growing AI tool in the industry Ultimately we want our marketing to be funny, human, and memorable, because honestly a lot of the stuff out there in the government industry (which is where we compete) is boring.
Now we're looking for someone exceptionally creative to lead our marketing department — a person with the freedom to take big creative swings and the resources to execute their own.
Our brands — Town Web, Hey Gov, and Clerk Minutes — form a suite of tools built specifically for municipal clerks, and each one is crafted to be exceptional at its job. If you're a highly effective, exceptional marketing professional, we'd love for you to apply. Here's a video to tell you more about this role The detailsWho We AreWe're a small, bootstrapped company approaching $3 M in ARR, competing against large, private?equity?That's why our marketing has to be exceptional on two fronts at once: creative work that is unique and memorable, and follow?resourced, deeply practical, and they talk to each other (which as you can guess is why we are emphasising the need to have exceptional marketing)Clerk Minutes became one of the most widely adopted tools in its category largely on the strength of marketing that looked like nothing else in this space, and your job is to push that further across the whole portfolio. We run on EOS, and the marketing department's cadence — L10s, quarterly Rocks, scorecards — will be yours to run.




What You'll Own Strategy and positioning across the portfolio, and the department's EOS operating cadenceDemand and revenue — building a qualified pipeline for Sales through targeted campaigns and similar initiatives. Full?channel execution — conferences, webinars, direct mail, PR, and outbound alongside digital and paid. Clerks trust people who show up in person, so you will tooLifecycle marketing — from first touch through trial to customer, along with the tech, tracking, and attribution behind itThe quality bar — you're the final day?to?day reviewer on copy, design, campaigns, and launchesGo?to?market with Product and Sales — new product launches and targeted campaigns that get us early beta testers, help build awareness for product pilots, and than formal product releases Who does well hereIsn't it clear we're looking for somebody extremely creative and ambitious? You'll work directly with our copywriters, internal product managers, the sales team, and the people who handle data connection and attribution through Salesforce and our other marketing tools. What We Need To See Exceptional EnthusiasmExtremely Creative EnergyYou've led a marketing function and been accountable for its resultsYou've made a traditional or crowded category stand out with ideas of your ownAI is central to how you work, and you're comfortable enough with code to build or fix small things yourselfReal paid acquisition experience across Meta, Google, Linked In, and Bing, and you can run SEO and GEO by directing AI tools wellHands?attention channels, and you're happy traveling to meet clerks and work conferences alongside SalesB2 B Saa S background, and you've managed employees, contractors, and agencies Nice to have: sector experience, marketing more than one product at a time, and building measurement where little existed.

📌 Responsable Marketing, hibrido (Valladolid)
🏢 Town Web Design
📍 Valladolid

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