Senior Demand Planning Analyst – Global
About the Role
At Bacardi, Demand Planning is at the core of our transformation toward a
data-driven, insight-led Integrated Business Planning (IBP)
model.
As a
Senior Demand Planning Analyst
, you will be responsible for developing and managing a
robust statistical baseline forecast
, while translating data into actionable insights that support key business decisions.
You will operate at the intersection of
data, business understanding, and cross-functional collaboration
, influencing stakeholders across Commercial, Finance, and Supply Chain globally—while embodying Bacardi's values of
Fearless, Family, Founders, and Forward
.
Key Responsibilities
1. Statistical Forecasting & Baseline Ownership
Develop, manage, and continuously improve the
statistical baseline forecast
using historical data, market insights, and advanced tools (e.g., SAP IBP)
Apply forecasting techniques (e.g., best-fit models, segmentation, aggregation/disaggregation)
Validate forecasts through multiple data sources and business inputs
Manage forecast adjustments within defined governance frameworks
2. Forecast Analysis & Insight Generation
Analyze forecast variations and identify
key drivers, risks, and opportunities
Conduct
root cause analysis
and translate findings into actionable improvements
Generate and communicate
forecast assumptions and ranges
Leverage advanced analytics, including
AI/ML models
, to enhance forecasting performance
3. Stakeholder Collaboration & Communication
Communicate forecast updates, accuracy, and assumptions to planners and business stakeholders
Partner with
Sales, Marketing, Finance, and Supply Chain
to understand demand drivers




Facilitate alignment to build a
single, consensus demand plan
Challenge assumptions constructively to improve forecast quality
4. Performance Management & Continuous Improvement
Track and report key forecasting metrics:
Forecast Accuracy / Bias
Forecast Value Add (FVA)
Forecast Volatility
Use metrics as
process health indicators
, driving continuous improvement
Identify and implement opportunities to enhance forecasting performance
Ensure adherence to
global standards, processes, and governance frameworks
5. Data, Technology & Forecasting Capability Evolution
Play an active role in shaping the future of Bacardi's demand planning capabilities by partnering with Technology and Data Science teams to adopt next-generation forecasting solutions
Work in close collaboration with Tech teams to continuously enhance tools, models, and data architecture
Support the integration of
predictive analytics and advanced forecasting models
into planning processes
Translate business needs into
clear requirements for technology teams
Identify opportunities to improve forecasting through
digital innovation and external best practices
Act as a
bridge between business and technology
, ensuring solutions are both analytically robust and business-relevant
What We're Looking For
Experience
Experience in




FMCG within both market and global supply chain environments
, with a strong understanding of end-to-end demand drivers
Broad experience across
Demand, Supply, Sales, and/or Production Planning
, enabling effective participation in end-to-end IBP processes
Proven track record in
continuous improvement
, applying Lean principles and leveraging digital tools to enhance forecasting performance and process efficiency
Strong expertise in
S&OP; / IBP processes
, including demand review, scenario planning, and cross-functional alignment
Experience in
project management and planning system implementations
, working closely with IT and digital teams to drive adoption and support capability evolution
Experience working in environments undergoing
planning transformation
, such as IBP implementation or predictive analytics adoption (preferred)
Technical Skills
Strong statistical and analytical capabilities
Experience with forecasting techniques and demand modeling
Proficiency in tools such as:
Excel / Google Sheets
BI tools (e.g., Power BI, Looker)
SQL / Python (preferred)
SAP IBP (strong advantage)
Understanding of
AI/ML applications in forecasting
Core Capabilities
Ability to translate data into
clear, actionable business insights
Strong problem-solving and conceptual thinking
Ability to assess
end-to-end supply chain impact
Excellent stakeholder management and influencing skills
Ability to operate in a
complex, fast-paced, general environment
Behaviors (Aligned to Bacardi Values)
Fearless
: Challenges assumptions, embraces innovation, and drives change
Fa

📌 Senior Demand Planning Analyst Global (Laza)
🏢 Bacardi
📍 Laza