Your Role
Are you a Salesforce expert who loves turning complex data into seamless customer
experience
? We are looking for a
CRM Operations Specialist
to lead our B2
B2C CRM Operations
from Integral Teams,
overseeing
and coordinating actions across brands and countries
.
In this role, you will be the backbone of our customer relationships, managing the technical ecosystem (Marketing Cloud & Service Cloud) and
optimizing
the lead-to-opportunity flow. You will bridge the gap between data and human connection, empowering our sales teams and enhancing our B2B Commerce experience.
Beyond the technical scope, you will lead the creation of high-impact creative messaging,
establishing
communication benchmarks and best practices that will define how our company connects with its clients
with a special obsession on omnichannel building
.
What you will do
Operations Framework
Leadership & CRM Governance
Operations
Roadmap:
Develop and execute a comprehensive B2B CRM
oeprations
strategy
in
align
ment with B2B CRM Strategist to deliver business goals,
defining clear KPIs and tracking frameworks.
Data Integrity:
Oversee the collection, organization, and hygiene of our database to ensure high-quality segmentation and hyper-personalization.
Performance Analysis:
Measure CRM performance using Data Lake insights and deliver actionable recommendations to stakeholders.
External Agencies and Budget Management:
day-to-day
management of external partners to together execute the operations roadmap delivering
real business
impact with full accountability.
Salesforce Ecosystem Management
Technical Ownership:
Lead the day-to-day management of
Salesforce Marketing Cloud
and
Service Cloud
, acting as the main point of contact for technical troubleshooting.
Integrations:
Collaborate with IT and third-party partners to ensure seamless data flow across our tech stack.
B2B Commerce Optimization:
Define automation strategies for our B2B Commerce portal to drive
growth.
Lead Management & Sales Enablement
Funnel Optimization:
Streamline the lead management process to ensure a frictionless transition from marketing prospect to sales opportunity.
Sales Support:
Train and support sales and customer service teams on CRM best practices, ensuring they have the tools to close deals faster.
Journey Mapping:
Analyze
B2B customer lifecycles to
identify
pain points and propose UX/process improvements.
Creative Communication & Messaging Excellence
Content Leadership:
Spearhead the development of creative and persuasive messaging, setting the "Gold Standard" for B2B communications within the company.
Best Practices:
Establish
a library of communication best practices and templates that ensure consistency and high conversion across all touchpoints.
Multichannel Execution:
Design and launch automated journeys (Email, SMS, Outbound calls) for account onboarding, acquisition, and reactivation
What we are looking for
Experience:
5
+ years in CRM Management, specifically within a
B2B environment
.
Technical Mastery:
Deep hands-on experience with
Salesforce (Marketing Cloud is
a must
)
. Knowledge of Service Cloud and B2B Commerce is highly valued.
Analytical Mindset:
Comfortable navigating Data Lakes and translating raw metrics into business growth.
Innovation Scouting:
Passion for exploring emerging trends and tools to evolve our B2B CRM ecosystem.
Communication Guru:
A strong ability to craft compelling copy and creative concepts that resonate with professional B2B audiences.
What we offer
?
Hybrid working model
?
Flexible working hours
?
Ticket Restaurants
?
Pension plan
?
Fully equipped Gym
?
Breakfast and fresh fruit
?
Affinity University platform: Professional development opportunities for employees at
different stages
of their careers, acknowledging diverse career paths.
?
Pet-friendly office
?
Celebrations & Fun
If you
don't
meet all the requirements,
don't
worry. We value diverse backgrounds and encourage you to apply anyway. Your application will be thoughtfully reviewed
We cultivate an inclusive culture that celebrates diversity. We
firmly
believe
that embracing a variety of perspectives is integral to both our company's success and the strength of our team.
That's
why we are committed to
providing equal opportunities for all
.
Our Company
Affinity Petcare is more than an international pet
food company. For more than 60 years, we have been dedicated to nourishing healthy bonds between dogs, cats, and people to make the world a better place.