CUSTOMER RETENTION STRATEGISTOur Mission is to be able to say
- "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price".
We are seeking a highly driven and performance-oriented Customer Retention Strategist to join our team.
In this position at Common Thread Collective (CTC), you will play a pivotal strategic role, guiding our clients toward durable, scalable growth.
Your core responsibility is to deliver steady and reliable revenue through retention-focused initiatives—using data?backed insights to build accurate forecasts, shape strategic direction, and ensure consistent performance.
At CTC, your expertise is invaluable, covering the elements of CTC's strategic forecasting methods and the foundational principles of retention marketing.
Your impact goes far beyond managing email programs—you operate as a trusted advisor to our clients across all areas of retention strategy.
You clearly communicate the rationale behind our decisions, connecting forecasting insights to the email, SMS, direct mail, and other retention touchpoints we activate.
Your clarity strengthens client trust and deepens alignment throughout the partnership.
You also act as a strong advocate for CTC's unique retention methodology and the tools that support it.
As a Customer Retention Strategist, you lead with precision and purpose, ensuring every initiative is executed to the highest standard and tightly aligned with client objectives.
You thrive on solving complex challenges, take complete ownership of outcomes, and are committed to developing, enhancing, and scaling high?impact retention programs.
We embody the principle "Everyday in Every Play, Count on Me"—embracing accountability, striving for excellence, and consistently delivering results that matter.




What We Look ForOur core values are the heart and soul of this incredible company.
The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.
AutodidactNaturally curious and an autodidact, able to absorb information quickly and effectively.
Openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction.
Demonstrates resourcefulness, and independently refines skills without being prompted.
Thrives in a self?managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.
Unimpeachable CharacterEmbodies a character that inspires pride in both personal and professional associations.
Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.
Displays a high level of self?awareness, taking full ownership of outcomes without resorting to a victim mindset.
Values constructive feedback and integrates it, understanding nothing great is built without feedback.
Competitive GreatnessPerforms at their best when it matters most, enjoying hard challenges.
Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints,



skills needed, or resources.
Adapts to changing circumstances, recognizing true success is about not just meeting, but exceeding what is required.
Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.
Minimum Experience RequirementAt least two years of hands?on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.
At least two years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements.
Success Looks LikeBe willing to put in the hard work required and be hungry to go through the kick?off.
Be ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high?leverage new skill.
The ability to take feedback and implement it fast.
Finish the work to the fullest with quality and on time.
Perseverance.
Remember and learn from the repetitive doing of the exercises.
OnboardingAlign with the team and contribute to the Brain Trust for ideas across clients.
Manage, align & work with the team members of your pod including Growth strategist, Meta/Google/Channel Media Buyer and Creative Strategist.
Organize, prioritize, and manage multiple tasks with great attention to detail.
Maintain data integrity of clients across Statlas and other tracking tools.
Be responsible for the execution of the Prophit system for your clients.
Build an Email Forecast for your clients using the Growth Map via the Prophit System.
Data analysis during analysis of past campaigns and flows.
Marketing calendar alignment and upkeep with clients.
Monthly execution and actualisation

📌 Customer Retention Strategist (Madrid)
🏢 Common Thread Collective
📍 Madrid