Job Description Summary

The General Product Marketing Manager delivers execution across the X-ray portfolio, translating the Product Marketing strategy into launch plans, sales enablement, competitive intelligence, and content assets. This role closes the gap between portfolio strategy and day-to-day delivery.

Global Product Marketing Manager

X-ray Product Marketing (CTX) — Fixed, Mobile, Fluoroscopy and Digital X-ray (AI)

Principal Responsibilities

Launch Execution & NPI Support

- Build and drive launch plans per product launch, including internal readiness, training, and milestone tracking (PRD & NCA support).
- Coordinate external launch delivery: campaigns, press activities, and webinars, in partnership with the Director and regional marketing.
- Track launch milestones against plan and flag risks to the Director before they affect the go-to-market timeline.

Sales Enablement

- Own the marketing kit for the portfolio: battlecards, presentations, clinical and value messaging, objection handling, and demonstration tools.
- Keep sales-facing content current, accurate, and aligned with the positioning set by the Director.

Competitive Operations

- Run competitive tracking and win/loss analysis at the product level.
- Feed findings back into portfolio strategy and flag competitive shifts that require response to our commercial teams.

Evidence & Content Assets

- Develop and maintain product sheets, case studies, reference stories, and return-on-investment tools across the portfolio.
- Ensure all content reflects current clinical and health-economic evidence approved by Clinical/Medical Affairs.

Regional Enablement

- Build master assets designed for regional localization,



enabling regional teams to execute in-country without rebuilding core materials.
- Support regional teams with opportunity/bowler-level visibility and coordination, without owning the customer relationship directly.

Marketing Operations

- Along with Marketing communications, maintain the asset library and manage content approvals in line with regulatory, legal, and brand requirements.
- Track indicators/KPIs across launches and campaigns; coordinate events and key-opinion-leader logistics.

Product & Cross-Functional Input

- Act as a structured input channel from the field and market into R&D; and Product Management: consolidate customer, competitive, and regional feedback into clear, prioritized input for roadmap discussions.
- Support the Product Marketing Director in cross-functional coordination with R&D;, Clinical, Regulatory, and Market Access on launch-related deliverables and dependencies.
- This role enables regional Product marketing execution; it does not replace it.

Qualifications

- Bachelor's degree in Marketing, Business, Life Sciences, or Engineering; MBA a plus.
- 3–5 years of experience in product marketing, preferably in medical devices or another regulated B2B environment.
- Experience building sales enablement content and supporting product launches end-to-end.
- Comfortable working cross-functionally with Clinical, Regulatory, R&D;, and Sales/Commercial teams.
- Strong project management and prioritization skills.
- Excellent written and verbal communication skills.
- English fluency is a must; additional language skills are a plus.

Additional Information

Relocation Assistance Provided: No

Application Deadline: November 08, 2026

#J-18808-Ljbffr

📌 Global Product Marketing Manager (Madrid)
🏢 Ge Healthcare
📍 Madrid