Reporting to the Head of Brand Management, this role will be responsible for driving the brand planning process, from development to execution, and for monitoring brand performance for
Absolut and Malibu brands.
Main
missions
and
responsibilities
Development of the 3Y strategic plan and annual brand plan, identifying drivers for growth and financial performance
Monitor achievement and development opportunities of current strategy. Track and report KPIs and draw appropriate insights and recommendations
Deeply know and understand consumer target to propose activities that resonate among them (especially
GenZ
).
Secure execution and follow up– through of annual plans
Alignment with international strategy with constant communication with BO
Manage brand budget taking full responsibility for the A&P; Budget.
Lead selection and briefings with local agencies and cross functional teams
Constantly follow market evolution first hand and understand business needs
Team management, motivation and development (
ie
intern, CM...)
Close collaboration with internal departments
Required
Profile:
University degree, preferable in Marketing or Business Administration. A master degree will be a plus.
Spanish and English fluent.



Other languages will be a plus.
At least 4-5 years professional experience in the field of brand management, preferably in the FMCG (Fast Moving Consumer Goods) Industry
Excellent knowledge and
experience with professional marketing tools, structures and processes
Willingness to take over responsibility and work autonomy
Team
spirit
Strong analytical skills, market & c
onsumer
i
nsight
understanding
to
identify
trends
and
challenges
Strong digital
mindset
and
skills
Excellent verbal and
written
communication
skills
Good
presentation
skills
as
well
Ability
to
think
creatively
and
innovatively
Entreprenurial
spirit
Budget
management
skills
and
proficiency
Outstanding
aptitude
for
time
management
&
project
management
Skills
in
relationship
building
:
strong
interpersonal
skills
and
willingness
to
listen
Critical
thinking
and
ability
to
make
decisions
Job Posting End Date:
**
Target Hire Date
:
**
Target End Date
:

📌 Brand Manager Absolut (España)
🏢 Pernod Ricard
📍 España